sales words

Copywriting for the Web means copywriting for a world wide audience; it also means copywriting for the search engines, also known as SEO (Search Engine Optimization). In this article you'll discover the basics of writing Web-friendly copy, so that you will make sales for your clients (or for yourself.)

Many copywriters approach Web copywriting as if they're writing direct response. While this is fine, this approach means that you're missing out on lots of traffic and sales. Put bluntly, you're leaving a lot of money on the table.

Here are four simple SEO tips which will help you to get traffic to your Web sales pages:

1. Write headlines with search in mind

When I go to Google and search for a product or service, and can't find it, I know that a copywriter has failed in his job.

Read your own sales pages. Do you include the name of the product or service in your headlines? You may be shocked to realize that you don't.

If you fail to add the product name in your headlines, you minimize your chances of getting traffic and sales via the search engines.

Try this: after your Web sales page is live, and has been indexed by the search engines (this may take a month - or longer, if the site is new) do a search for the product name. If you can't find it, rewrite the sales page and include the product name prominently.

2. Beware the most useless page title ever - "Home"

Untold millions of Web pages are titled "Home", and "Welcome." As a page title, both of these are completely useless.

Include the product name in the page title. By doing this, you will increase traffic, and sales.

Because the page title and the page description (see below) are so vital for search engine traffic, I always write them first because I know that no matter how brilliant the copy may be, if no one reads it, it's useless.

Please don't say: "Yes, but we're using advertising, so that Web stuff doesn't matter." If you're using Pay Per Click advertising, good titles and descriptions will increase your Quality Score in Google, so you'll save money. And if you're not paying attention to the organic traffic you get from the Web, you're throwing money away.

3. Great keyword-relevant page descriptions lead to sales

Include relevant keywords in your page descriptions - don't use headlines, or straight sales copy. Your descriptions must include relevant keywords, and the product name.

4. Remember "Who are you?" and write the all-important About page

Trust counts on the Web. If you've been asked to write copy for a client, go to his Web site, and check the About page. If the client doesn't have one, write one for him.

Scams abound on the Web. A well-written About page goes a long way toward developing trust. The page should include contact details, and it should not be written as a sales page. It's a straight informational page.

So there you have four tips to help you to write great Web copy. Your clients will appreciate the care and attention you take.

Does your web site send the right message to potential customers? If you have a lot of traffic, but relatively few conversions, you may need to take a second look. Do your descriptions, tone, and listings generate buyer confidence? Your sales copy can have a big impact on your business it s important it be written in a way that adds to your credibility and tells visitors they re in the right place.

Is Your Sales Copy Doing Its Job?
There are certain things your copy should do for your customers:

1. It should present a problem and solve it.
Don t just state what your product is and what it does. Put forth a problem your customers can identify with, that your product solves, or create a situation where using it would be to their benefit. Recommends Phil Dunn, president of http://QualityWriter.com, Lead with questions that deal with customer needs talk about the end result they re getting from that product.

2. It's language should reflect your target market.
Analyze your customer base, and talk to them in a way they ll respond to. You wouldn t market office supplies with terms like cool or groovy, nor would you try to sell iPods using phrases like prestigious or renowned. Know the demographic you expect to sell to, and write your ads and listings to appeal to them.

3. It should be consistent.
Your style and demeanor should carry through your entire site, and across all your selling venues. Part of branding is creating a recognizable image, and your copy s voice contributes greatly to that image.

4. It should be friendly.
Many sellers have gotten burned, and as a result, have rewritten their Terms of Service in an aggressive, negative manner. That kind of writing can scare off customers that were ready to transact. Rather than saying We don t ship internationally, you might instead say, We re pleased to ship to our customers in the continental U.S. The way you phrase something makes a big difference so always be positive.

5. It should be easy to read and understand.
As comprehension drops, so do Customer Retention and Sales Conversion. Avoid anything that makes your copy more difficult to read:

reverse type (light type on a dark background)
strange fonts
right-justified or centered type
excessive use of caps
large text without breaks

Headings and subheadings go a long way towards increasing readability. Says Dunn, A lot of people don t use them in their descriptions, and they re so important. Many visitors won t take the time to read the body of your text. They ll only glance at the headings and subheadings, so make sure yours contain your main sales message. If they like what they see, they may consider reading the rest.

What Does Your Web Site Say to Visitors?
Good sales copy tells your customers you know what you re doing. It gives them a sense of security that you re the best vendor to buy from. Sometimes, just rewording a listing or description can make you seem more knowledgeable or more competent. Objectively evaluate your sales copy and see if the signals you re sending your customers are the ones you intend, or if a few simple rewrites might boost your sales and increase your revenue.

When you travel around the corporate world you inevitably run into a lot of buzzwords and catch phrases which we like to use in our daily vocabulary. This may be okay if we are amongst our peers, but it has a tendency to turn off strangers, such as guests visiting our offices. There seems to be a great inclination to impress others with a rather verbose vocabulary. Some people take it a step further and use what I call "$3 words" in an attempt to impress you. For example, today you now hear a lot about project "stakeholders" which represent the customers or clients sponsoring a project and are footing the bill. I guess terms such as "customer" and "client" sound rather mundane when compared to something like "stakeholder." Another term we hear a lot about is "agile" which implies a speedy approach to solving a problem. Frankly, I find the expression "quick and dirty" to be a more apt description of what people have in mind. "Nonlinear management" is another classic expression. I'm not too sure exactly what this means; "linear management" would imply an orderly progression of decision making. So I presume "nonlinear management" simply means "chaos."

I find $3 words to be a very irritating and I'm sure they are used to do nothing more than divert attention away from the subject matter. I know it turns me off immediately. Whenever I hear terms like these, I start to hold on to my wallet as I know someone wants something from me.

Having been in the Information Technology business for a long time, I have heard a lot of mumbo jumbo over the years, For example, I have heard expressions like "data stores," "tuples," "views," and "segments" which, when translated, means "files" and "records." I have also heard of such things as "afferents" and "efferents" (meaning "inputs" and "outputs"), and "central transforms" (meaning "updates"). I guess if you can't invent anything original, you simply change the vocabulary so you can sell more books and training courses. If you have ever had to work closely with Microsoft products you know they march to their own drummer and use technical words to suit their needs as opposed to those already adopted in the industry.

Here's a tip I learned a long time ago: "speak to communicate." Wouldn't it be nice if people used words we already understood as opposed to trying to invent a whole new vocabulary to impress and confuse others? Think of the time we would save just learning and using what we already have. But alas, we live in a world that resists any form of standardization. To paraphrase George Bernard Shaw, we live in a single country separated by a common language.

I'll give you one last $3 word: "pseudo-intellectual" and that's simply referring to people who pretend to be something that they really are not (and like to use $3 words).

Some words cannot be said,
Cannot be expressed
Just wished you were beside me whenever I was depressed.
Days will become nights,
Flowers will bloom bright
Everything still the same,
Then why I feel someone left my lane.........

Unspoken, untouched
You left me without a single hug.
Won’t say I cannot live without you,
But can say I wished to live with you.....

Wonders were many
But still I will wait to get those tender touches
Waiting for you life long
Memories are many to jot down,
Knowing you won’t be there in the town.
Still waiting for you
Someday hoping to see you

If ever I had seen those mighty hands.
Wished I could hold that flowing sand
Time waits for none
And my dear friend you are gone

This period of history is so fraught with danger that many people are justifiably concerned that their way of life is permanently at risk from climate changes, war and pollution. The problem lies in the way we think. Humanity has misunderstood the nature of reality and is now facing the inevitable consequences of having ignored all the signs that indicated that a new paradigm had to be found. If we are collectively to change how we think, there needs to be some way that explains all of our experiences and is reasonably satisfactory to power-possessors and their advisers: scientists, sociologists, philosophers and religionists—whether Moslem, Christian, Jew or Buddhist.
The 7 Words System offers this. It is defined by the use of 7 primary words—No, Hello, Thanks, Goodbye, Please, Sorry, Yes—and their 28 related keywords. This text explains the principles and how they can be found useful in practical applications—individually and collectively for worldly and spiritual purposes.
Words are powerful. They shape the way we think and therefore how we act. If we misuse them by the employment of propaganda, deceit and sensationalism, then the mind becomes confused. Such confusion and the related suspicion can never lead to harmony and trust. To end war we must speak truth. Life is constantly changing; empires come and go and beliefs constantly shift—and yet there are some fundamentals that never change. These are universal laws—and one of them is the law of 7. Intuitively we have understood the mystery of this number and it appears in our collective mythology repeatedly—including even the days of the week, which were created as seven without solid reasoning. We can look differently at all aspects of life when we look through the lens of 7. We can see what is actually going on in any system and in any communication by analysing its components into each of the 7 words.
Each of us has our own individual strengths and weaknesses. Some are strong with No, weak with Hello; some good at Goodbye, and reluctant to say Sorry. A questionnaire has been devised, researched and statistically validated, which has the capacity to lead a person very quickly to an incisive degree of self-awareness. It can also be used as a tool for practitioners in one-to-one sessions of psychotherapy, also in group work and in relationship counselling. Data has been collected from which charts are drawn to show how certain types of people—for example those who pray, those over 40 and those who are happy—have characteristics that are measurable in terms of the 7 Words.
In corporate management, and in the context of our career decisions, there are many benefits. Employment profiling is useful for both employer and employee—if you are weak on Hello then it may be inappropriate to become a receptionist. The 7 stages of management are made clear—and are applied in personal and business strategies as a way to effect changes quickly, clearly and cleanly without omitting any essential aspects of the process.
At a higher level, we can see that there are new ways to comprehend global issues and therefore new approaches to address the major problems of our times.
War relates to No
Media Corruption relates to Hello
Poverty relates to Thank You
Environmental Issues relate to Goodbye
Human Rights relate to Please
Tyranny relates to Sorry
Persecution relates to Yes

Having redefined the problems we are to deal with, we now need to strengthen our faith that we can take action and expect results. In this, we call upon the wisdom of Sheldrake and Matsui, who show that...
1. Thought impinges upon matter
2. We can influence distant things by resonance

...from which we deduce that humanity’s polluted thinking actually can be healed quickly enough to save ourselves from a dark future. It’s not too late!
Much of the 7 Words text is given to a full and detailed study of what the primary words have come to mean and—because they have never been taught properly—this differs from what we might expect. This examination goes deeply into each of the 4 keywords for each of the 7 primary words so that we can focus precisely upon their meanings, and therefore have the wherewithal to come to a mutual understanding about the building blocks of our thoughts, therefore our language, therefore our intentions and our conscious actions.
Looking from the 7 Words perspective, we learn to see agreement between things that seemed very different, for example science and religion, Islam and Christianity—and we encourage people to develop their capacity for optimistic reframing through self-analysis and meditation. In conclusion it is proposed that we can understand our history in a new way, in which the Agricultural and Industrial Revolutions are understood as stages of the development of humanity’s consciousness. This enables us to put into new perspective the current crisis we are facing, to learn what we need to do and to begin the reorientation necessary to create a wholesome future together on Earth.

Ebay is perhaps the world's most widely recognized market place with millions of items being displayed for sale on any given day. These items are in thousands of categories and can be found around the world, with eBay U.S., eBay Canada, eBay United Kingdom and eBay Australia listing items available for sale.

Have you ever wished you could be the only person bidding on some particular item so that you could control the price more readily? If your opening bid was the only bid, don't you think you'd be able to find some bargains on eBay? Well, this exact scenario can happen if you learn how to tap into eBay misspelt words in order to find and be the only person bidding on a particular item.

There is no question that there are many eBay misspelt items. For example, if one wanted to purchase Jaguar automobile parts on eBay, a standard search conducted either on eBay or on the internet would bring results numbering over 7600 items. This may be where you can find the part you need, but what would happen if you were looking for a new Jaguar XJ6 Control Arm Ball Joint Bushing Kit? It wouldn't show up as an item in eBay, because it's actually listed as a 'new Jagaur XJ6 Control Arm Ball Joint Bushing Kit.'

eBay misspelt words can show up for any number of reasons, including carelessness on the part of the seller in describing and listing the item, lack of knowledge about how an item should be spelled, and sometimes the fact that there is more than one accepted spelling for a word. Unfortunately for the seller, the eBay misspelt words in the item listing probably means no sale and wasted listing fees plus time spent in preparing and entering the listing.

If you know about BargainChecker http://www.bargainchecker.com you can use eBay misspelt words to make money. Instead of doing a standard eBay or web search, enter your search term into the tool at BargainChecker instead. BargainChecker will return a list of items where the word which you entered into the search box was spelled incorrectly. From this point, what you do is up to you. For instance, you can find the bargains among the eBay misspelt words and place a low opening bid on the item. Unless some other bidder stumbles across the same item and bids on it, you've won the bid.

You now own an item which is heavily discounted even below the typical eBay prices. You can enjoy your new possession, give it to someone as a lovely yet inexpensive gift, or turn around and resell the item at a profit.

You can also use BargainChecker to determine common misspellings of search terms so that you can take advantage of misspellings in Pay per click campaigns. For example, if you could capture sales revenue from people who searched for a "bargin" instead of a "bargain" you might find yourself with a tidy little income, just on that phrase alone.

Of course, not every misspelled eBay item listing is going to result in bargain basement prices, but it certainly happens often enough that you can take advantage of the poor spellers in order to gain income.

BargainChecker is a free tool which is linked to eBay. You can use it to generate income and won't have to pay a penny to anyone for using it. BargainChecker is easy to use. You can use its features even if you can't spell the word correctly. Why not begin taking advantage of its features today to find a one-of-a-kind bargain and transform the bargain into real revenue .