maximize the sales power of your business story

The most commonly asked question by any businessman is “How to maximize the sale of my business?” Apart from following some basic rules that are followed by some famous business entrepreneur your own response to every favorable and unfavorable situations that generally prevails in any business and the application of your skill and brain is also required. The rule of thumb to make your business successful is to think with the head and not with the heart.

The basic requirements for maximizing sale depends on proper planning in advance and the planning should not be the product of emotion without any practical calculation, pre-planning your confidential marketing effort to gain exposure to multiple buyers and getting informed by attending seminars regarding tax issues, estate planning and asking your CPA or lawyer to recommend “general knowledge” seminars that might assist to stop making a multitude of costly mistakes unknowingly.

Next are the tax obligations that make it difficult for any quick fixes that give rise to immediate benefits. Therefore plan well in advance by brushing up your corporate structure on an ongoing basis. Make a note that if you are structured as a corporation, then after tax dollars on sale depends on whether you proceed with an “asset” sale or a “stock” sale. If you are proceeding with an asset sale then the proceeds will be taxed at the corporate level as well as the individual level when the remaining proceeds are distributed to the stockholders and if you are proceeding with stock sale then the proceed will be taxed on capital gains. Therefore to minimize tax obligations make planning in advance for the sale of your business.

Watch out for the favorable time to sell your business to maximize the amount of cash you receive. Low interest rates and a low economic process with plenty of liquidity and a floaty economy create an ideal scene for a potential buyer to pay significantly for a business that demonstrates a consistent track record of growing revenues and profitability. There are several other reasons that persuade the small business owner to sell. Health problem and mental outwear has a great impact deteriorating the value of the business. So it is wise to sell the business for a good price while the business is floaty. A decision to sell can be very difficult therefore it is wise to seek outside objective advice from respected professionals because they will provide you with a fresh insight that will assist you in making good strategic decisions for the future of your business.

The recent media buzz about 'The Secret' has entrepreneurs asking, "How can I put the Law of Attraction principle to work for me in my business?" It's all about the power of focus. As home-based business owners, network marketers, or coaches, you are often reminded of the importance of goal setting. You already know that goals should be SMART - specific, measurable, attainable, realistic, and timely. So, how does all of that detail relate to using the law of attraction to manifest massive results in your business, beyond what your efforts have created thus far?

The good news is, if you are clear about your business goals, your task is half completed. To really put the power of focus to work for you, you will need to begin asking yourself some probing, insightful and imaginative questions:

Who will I BE when I achieve this goal?

What will I HAVE when I achieve this goal?

What things will I DO when I achieve this goal?

You need to feel and really focus on what it would be like to have already achieved your goal! Will you feel exhilarated? Enthused? Satisfied? Peaceful? Joyous? Free?

Who will you "be" when this goal is achieved? Will you be successful? Respected? Loved? Admired? Generous?
What "things: or circumstances do you imagine surrounding yourself with as you achieve this goal? Will you drive a finer vehicle? Move to a larger home in a lovely neighborhood? Treat yourself to weekly bodywork sessions?

And what will you be DOING differently as you achieve this goal? Travel more often? Spend more quality time with family and friends? Express a hidden talent?

The law of attraction, at it's essence, states that the dominant focus of your thoughts and emotions is what you will attract. Recognizing the power of focus is key to understanding the relationship between your thoughts and your ability to manifest your desires, whether they are business goals, relationships, or travel plans.

Identifying your goal is a commendable and key initial step, but to use the law of attraction you must engage focus - the feeling power of your imagination. You must be able to see, hear, touch, taste, and inhale the fragrance of the achievement of your goals.

Once you have committed your goals to paper, you are already in a 3% minority, as compared to a vast majority who do not have any written goals. Your next step, actively focusing on the end feeling of your goal, places you among the very few. This is the place in the "manifesting your dreams" process where business-minded people often falter; since you've been trained to foresee every possibility in order to formulate contingency plans for your business, your focus may frequently be dominated by "what if's" of the negative variety.

- "What if I don't sell my quota this month?"

- "What if don't reach director status this quarter?"

- "What if I can't generate enough income from my coaching clients?"

- "What if I don't have enough projects to keep me busy?"

If your predominant focus is on contemplating worst-case scenarios, the law of attraction states that this IS what you will attract. One of the most powerful tools to assist you in clarifying your goals and taking aligned action is to use the services of a personal coach and/or a likeminded support circle, sometimes known as a "mastermind" group. This type of support can assist you to begin to shift those "what if" questions to a much more powerful, creative mindset.

- "What if I achieve this goal easily?"

- "What if I achieve big breakthroughs in life and business?"

- "What if the capital/people/resources I need are available to me right now?"

- "What if I were introduced to the perfect person to collaborate on/invest in/promote this project?"

- "What if everything falls into place perfectly?"

- "What if my coaching practice was overflowing with perfect clients?"

- "What if I was wildly, satisfyingly, incredibly successful?'

It is at this point that most of you begin to demand, "How?" "How will this happen?" "What else do I need to do to make this situation come about?" "How can I make A, B and C happen?"

Putting the power of focus to work in your business means learning to gently detach from the "how." The power of your focus is more effectively placed on "what" you want, and "why" you want it.

Detaching from the "how" puts the law of attraction to work for you in it's most powerful capacity. By leaving the how's to the law/God/the Universe/the Divine/(insert your word of choice,) you open to receiving the essence of your desire in a way that may not exactly match your stated goal. It may exceed your original intention, or it may manifest in a wonderful way that your conscious mind could not possibly have imagined.

When you allow this aspect of the creation process to be orchestrated by law of attraction, you can relax and begin to take the necessary receiving steps to bring your goals/desires into the realm of physical reality.

Unlike traditional methods of goal achievement, the power of focus (through the law of attraction) utilizes aligned action. Aligned action differs significantly from conventional doing, doing, doing. "If it's to be, it's up to me," is a classic entrepreneurial mantra, but the truth is that when you consciously use the power of focus to manifest your goals, you summon a greater power than solely your own dogged efforts.

Aligned action involves choosing actions that are aligned with your end result! Do you envision yourself working 14-hour days (to the detriment of your health and your family) once you have achieved your business goals? Do you envision awakening at 3:00 am, obsessing about finances, your client list and your unworthiness to succeed? These (and many other) actions originate from a place of perceived scarcity and lack, and a fearful mindset. The key to putting the power of focus to work for you is to take action in your business with choices that feel good, celebrate your progress, and are in vibrational alignment with your imagined success.

According to law of attraction, your very focus on your current reality of "what is" rather than "the end result" is keeping the success and achievement you desire at arm's length. As you continue to contemplate what you don't have, you continue to attract more of the same - not enough, wanting more.

Wishing and hoping that you will achieve your business goals is NOT the same as committing yourself to using the power of focus to envision your success in as much juicy detail as you can muster, while having a firm intention to bring it into your reality. So take your carefully outlined goals and invest them with the love and imagination that they (and you!) deserve.

Feel how wonderful, freeing and life-enhancing it is to stand in the place of already being, having and doing what you ardently desire and imagine for yourself and your business. Take actions that are in alignment with your vision. When you encounter decision-making opportunities in your business where the foregone conclusion is based upon "should," "must," or negative "what if" situations, pause and consider taking action that feels more truly in alignment with your intended outcome.

The power of focus (a.k.a. the law of attraction)is a powerful universal law which, once understood and utilized effectively, can catapult your business and your life to incredible heights. To your success!

The performance of the sales department of your organization is probably tied to such measurements as the total revenue or sales revenue per product. You may even have geographical information such as revenue from the Northwest or the Gulf States. But in truth, the revenue is not a totally effective tool to measure the effectiveness of the sales department. As with any key performance indicators, there need to be a combination of measures which take into account by the scope and the quantity.

Calculating the revenue produced with the existing sales department is simple. It's a mathematical calculation. But, by drilling down in the key performance indicators for the sales department, you begin to get a better picture of the effectiveness of the sales department. For example, if the only performance indicator used for the sales department is the revenue for the company, the changes in revenue may have nothing to do with the sales department at all. It could be the effectiveness of the marketing campaign, or it could be the fact that the only other supplier of the product just went out of business. Perhaps the niche group that you're selling the product to just became much larger, such as a product which targets people over the age of retirement.

The point here is that measuring the revenue is not a complete nor necessarily accurate measurement of the performance of the sales department.

However, if you were to measure the number of new leads developed by the sales department during as specific time period, or the ratio of leads to sales, then you begin to get a more accurate picture of how well the sales department is doing. Once you have developed measurement tools to help you define such statistics, then it is a fairly easy step to defining how effective the sales department is in doing the job of selling.

While isolating performance indicators so that you're measuring performance in the person or department where the responsibility lies is critical, the company can't lose sight of the fact that many elements may operate to make a successful overall business.

In setting key performance indicators to measure the company's progress toward reaching its goal, it is the process which is as important as the results. Using concepts such as the Balanced Scorecard process especially the modified versions which have become popular in the last decade is an excellent tool to first define and agree on goals and objective, then to define the measurement tools which will be used to determine if the objective is being met.

In the above example, the marketing department may be responsible for increasing the visibility of the product by a marketing campaign, but it is up to the sales department to take those leads and convert them to sales. Neither department would be effective without the expertise of the other, but at the same time, each must be measured by the effectiveness of what they contribute to the mix.

Keeping track of your budget is an absolute necessity for home-based business owners looking for success. Money is precious, especially when you don't have a lot to work with, and you want to do your best to maximize the results of your investments.

Experience and observation has taught me that skipping over this detail can cause devistating results not only to your business, but to your life as well. Money is not easy to make, but it sure is easy to spend...especially in Network Marketing. Everyone and their brother will try to convince you that their program will make you rich. Do yourself a favor and set yourself up for success first by following the tips outlined below.

Before you even think about spending any money to start a home-based business, you must write out your current monthly expenses and earnings. Just get out a sheet of paper, one of those outdated writing tools called a pencil, and make two lists. Subtract your expenses from your earnings and the amount staring you in the face is the magic number. You want this number to be as high as possible because it will be the basis for your business budget. If it isn't above zero, find a way to get it there. If you are serious about starting a business to earn extra income, you may have to sacrifice a few luxuries. What you do not want to do is continue those luxuries if it is causing you to get into debt.

Once you find the extra money, even if it's only $50 a month, that is what you want to base your business budget on. It is great to dream big and have faith in your company, but reality is where you currently live and you need to keep yourself grounded. Think about the expenses that will make that $50 generate more money for you and use that as a starting point. Is it proper marketing education? Is it product inventory? Is it advertising? It certainly isn't a brand new calculator, new business checks or a new suit. Greed isn't a good business building characteristic anyway.

The most important thing to remember is never spend more than you are making. The only exception to this rule is if you find an educational or business program with a written guarantee for success. Too many people fall victim to these online systems that require you to spend money on over-priced leads without a single shred of guarantee that they will work. This has significantly increased the drop-out rate in marketing to 95%. Watching fellow colleagues of mine get themselves into horrendous financial debt in this way was one of the observations that led be to find a guaranteed program.

Another observation that led me to change my way of thinking was my ability to keep a close watch on how my expenses related to the program I was working. I'm talking about every cent, including things that most people overlook like stamps and gas mileage. Luckily I only saw a $500 loss before I called it quits, and even then I watched it ride out for a whole year before I saw my investment finally break even. When you compare an itemized list of your business expenses with your profits, you not only can keep track of how well you are doing, but how well you will do in the future if you keep working the same plan.

Most network marketing companies will offer a business plan for you to follow that seems great on paper, but be very cautious. They do not have the time to properly educate every distributor who signs up on how the be a successful business owner and marketer. that would take too much time and would take money out of their pockets. What they do instead is play a numbers game and count on your hard earned dollars to work for them long after you are gone. 16% of all distributors who quit the business go on to remain a customer and usually convince a few of their friends to remain loyal as well.

Expensive trips to expensive seminars that ensure your ability to "see the big picture" will do nothing but give you inspiration while your credit card racks up a high interest rate. If your company cannot ensure a guaranteed plan to follow that focuses on marketing education, you will probably only get as far as enrolling a few customers before wind up quitting.

Start thinking outside of the box and seek education that teaches you how to market any product, not just theirs. Anything can happen in this world, and a prsoperous company can go belly up just like anything else. Be prepared for situations beyond your control by spending your education dollars that can work for any business.

On the same note, do not spend any part of your advertising budget on "work from home" leads or flyers. Focus instead on finding people who have a want, need or desire for your product. These are the people who will go on to be your biggest business builders. Ten people who have a strong connection to the product or service they are selling will be worth more than a thousand who are only in it for the money. Why? Because those who simply join a business for the sole purpose of making money will eventually quit when they don't make a huge profit int he first few months. It's easy for them to quit because they have no connection with the product or service.

Another thing you should do to maximize the results of your budget is to invest your business profits back into your business. Don't use it to pay your way into the movies or indulging yourself at a fancy restaurant. This is the mistake most people make that contributes to their business failing. Putting your profits back into your business is the only way to increase your budget allowance and build momentum. Contrary to what some people may try to convince you to do, you do not need thousands of dollars every month to build a home-based business. How much you will need will be based on trial and error. Once you have found a solid plan that works in your favor, the monthly expenses for that plan will present itself.

Once you begin to see your profits exceed your allotted monthly business budget, it is ok to buy that suit or use it for a vacation. Just remember to always save at least 10% of those profits for the future. Money isn't everything unless you do not have any, and life will always present waves of problems. A financial security blanket is the only way to arrive at those problems in style and handle them a minimal amount of stress.

There are a lot of details to which you need to pay attention in order to successfully grow a business and keep it moving forward. The simple daily activity of budgeting your money will make or break your business. Understanding this is part of the mindset that it takes to bring in 20-30 people a week into your business. It was only when I decided to focus on keeping a sensible budget based on the techniques above that my business began to show a decent profit.

I help other people learn from my mistakes because I believe there is no need for a 95% drop-out rate in network marketing. All it takes is the proper educaton and a change in the way you do your thinking.

I've had martial artists and other fighters hire me to analyze their punches and kicks and I've even received a video to analyze a frisbee throw due to my background in kinese, movement education, exercise phys and martial arts. One of the most misunderstood kicks I analyze is the roundhouse kick.

We will define the roundhouse kick for the purposes of this martial arts article as a kick executed from a cocked knee position whose arc travels approximately parellel with the ground as the knee snaps straight 80 degrees to 90 degrees and travels across your centerline striking with the shin down to the top of the foot.

Most martial artists I've met think this is one of their weakest kicks when it could actually be one of their most powerful weapons in their arsenal of kicks, punches, and other strikes.

If you're the average martial artist, you throw your rear-leg roundhouse kick from a front stance snapping your leg across your body depending on the weight of your leg and the snap of your knee for power. Power is a combination of mass (weight can be used in this example) and speed. Kinetic energy (energy of motion) is 1⁄2 mv^2 that's half mass times speed (velecity) squared. The more mass, or the more of your body you put into your kick, and the greater the speed of your kick (snap of your knee for example) the more powerful your kick will be.

So now you're going to tell me that you already get most of your body into your roundhouse kick anyway. I will make you a gentleman's wager (as soon as I find a gentleman) that this martial arts article will, if practiced correctly, increase the power of your roundhouse kick by about 30% minimum.

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Let's make some more general statements about striking power

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The closest moveable joint to your center of gravity is your hips.

If your hips do not go towards the direction of your strike you are losing power.

If your non-striking limb on the same side of your body you are striking with moves in the oppostie direction of your strike, you will lose power.

Speed is a more important factor in striking power (kinetic energy) than mass

Antagonistic muscle groups are those muscle groups which hinder a wanted movement.

If the antagonistic muscle groups are tense during a strike the strike will be slowed down as well as more energy being consumed for future strikes.

If the strike is slowed down power will be lost.

Breath, held in the lungs, can get in the way of proper movement

So what we now see is that during the roundhouse kick, or any other martial arts strike for that matter, is we want to stay as relaxed as possible, use as many of our muscle groups as possible in the correct timing (gross coordination), and breath out as we strike.

We can also conclude from the statements above, that the roundhouse kick should not be treated as a solely lower body strike. Many althletic coaches will tell you that the sprint, for example, is at least 50% upper body work. The same facts applies to the roundhouse kick. If you can get the muscles of the upper torso involved in the strike, there will be a greater mass and greater intertia (basically follow through ability)

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The Biggest Mistake I See Almost All Martial Artists Make When Executing the Roundhouse Kick is...

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not getting a good upper torso rotation into the roundhouse kick. Remember this powerful fact ...?

If your non-striking limb on the same side of your body you are striking with moves in the oppostie direction of your strike, you will lose power.

Almost every martial artist I have seen execute a roundhouse kick whips his arm backwards in the oppostie direction of the kick. This means if you are throwing a roundhouse kick with your right leg towards your centerline to the left your right arm is whipping to the right in the oppostie direction. This, by its very nature, precludes you from getting your upper torso muscle groups involved with your roundhouse kick to your greatest potential and therefore, you lose power.

I've heard every excuse in the book for executing a roundhouse kick in this manner;

I won't be able to keep my balance.

Well you couldn't keep your balance the first time you learned to do the kick could you?

I see full contact fighters executing the roundhouse kick that way?

I've seen them get knocked out too. They're human beings just like you and me. We can all improve.

If I kick the way you are showing me I will over-extend myself and not be able to stop to throw another technique.

Not in the beginning because you will have more power and intertia in your roundhouse kick than you are acustom too. Practice practice practice.

It feels like my ankle is twisting off when I get I turn my shoulders into the roundhouse kick like you said.

Remember my statement -

If your hips do not go towards the direction of your strike you are losing power.

Be sure to pivot your supporting foot as you execute your roundhouse kick.

Look, I've done this kick both ways. You think I started doing the roundhouse kick like this? Nope, but I'm doing it this way now and I kick – real – hard .

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Increasing The Power of Your Roundhouse Kick Pivoting Drill

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I received a lot of emails with questions about the martial arts ezine article on increasing the power of your roundhouse kick, so before once again directing the serious martial artists to my printable ebook Step by Step Learn Internal Energy Strikes with the bonus section Taking Strikes and Coming Back for More I would like to discuss a very simple drill with you to increase your power of your roundhouse kick with a very simple pivoting drill.

Now, if you haven't read the first martial arts ezine article on increasing the power of your roundhouse kick you'd better go read that first

Pivoting and Power in Your Roundhouse Kick

Remember the statements I made in the previous martial arts ezine article on increasing the power of your roundhouse kick?

The closest moveable joint to your center of gravity is your hips.

If your hips do not go towards the direction of your strike you are losing power.

This is the hip motion I referenced in the frequently asked questions in the previous roundhouse kick martial arts article. The hip motion must follow the arc of the roundhouse kick so the hips must also rotate in a circular motion. A sloppy pivot will force you to land your strike during the eccentric phase of your kick. Eccentric motion is the slowing down phase or follow through phase of a motion.

All explosive type motions, should reach their peak at the release point or striking point of a motion in order to get the most power. Throw a baseball and attempt to stop your throwing arm motion at the release point of the ball. Notice how you slowed down before actually releasing the ball? Notice you did not throw the ball very far? The same thing happens with impact types of motions. If you slow down before you strike you will lose power.

We can basically say, the greater the pivot of your support foot (the further you turn your left foot counter-clockwise if you are striking with your right leg) the greater potential for power in your roundhouse kick.

Now let me give you three more powerful facts.

A stretched muscle is more efficient than a relaxed muscle. Thus the the wind up of a pitch, the back-swing in a tennis serve, and the chambering of the traditional reverse punch.

The further a limb travels the greater the potential for speed. See the same examples above. Some would argue that this point reduces economy of motion and therefore decreases the possibility of striking an attacker. I agree, but remember I am discussing facts of increasing power, not facts of combat for the moment. Similar examples can be made with the long jumper and pole vaulter who attempt to time their jumps at the peak speed of their run before fatigue sets in and slows them down.

The further a limb travels the greater the potential for more large muscle groups to assist in the motion. i.e. Gross motor coordination and yes the distance diminishes with repetition of proper motion.

Learning to Pivot Your Foot More for Your Roundhouse Kick

Okay so you now understand about power in your roundhouse kick and how to acquire power in your roundhouse kick, but the only way to to actually get power in your roundhouse kick is repetition of proper motion.

Let's try an experiment (experiment for you I already know the outcome)

Stand in a front stance with your right leg back. Not too long, regardless of your style of martial art.

Now execute a roundhouse kick with your right leg sensing your pivot with your support foot.

Now execute a a roundhouse knee strike with the same arc as your roundhouse kick, again sensing the pivot in your support foot.

Which strike gave you the most pivot? That's right! The roundhouse knee strike did! Why?

A shorter lever, a larger muscle mass requiring less fine motor skills, fewer joints involved in the motion so less gross motor coordination is necessary.

Now you need to execute several repetitions of the roundhouse knee strike continuously sensing the pivot of your support foot.

After executing several repetitions of the roundhouse knee strike you will now execute several repetitions of the roundhouse kick. While you are executing the roundhouse kick try to sense the same amount of pivot in your roundhouse kick as you did in your roundhouse knee strike.

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Is That It?

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So that's it Rick? That's all you have to tell us?

No there's a lot more, but one more thing I want to add to this kicking drill.

Remember this statement and analogies?

A stretched muscle is more efficient than a relaxed muscle. Thus the the wind up of a pitch, the back-swing in a tennis serve, and the chambering of the traditional reverse punch.

And this statement and explanations?

The further a limb travels the greater the potential for speed. See the same examples above. Some would argue that this point reduces economy of motion and therefore decreases the possibility of striking an attacker. I agree, but remember I am discussing facts of increasing power, not facts of combat for the moment. Similar examples can be made with the long jumper and pole vaulter who attempt to time their jumps at the peak speed of their run before fatigue sets in and slows them down.

So something else I want to add so you can get the sense of the most power you can get from this particular kicking drill.

Put your right leg back in a front stance.

Rotate your left foot counter-clockwise as far as you can.

Rotate your hip to the right as far as you can.

Put as much weight on your right foot as you can.

You should now feel like a stretched rubber-band.

Now you need to execute several repetitions of the roundhouse knee strike continuously sensing the pivot of your support foot and the whip-like action you are getting from your stretched muscles.

After executing several repetitions of the roundhouse knee strike you will now execute several repetitions of the roundhouse kick. While you are executing the roundhouse kick try to sense the same amount of pivot in your roundhouse kick as you did in your roundhouse knee strike and the whip-like action you are getting from your stretched muscles.

Slowly over the weeks you will be able to minimize your gross motor movements and economize without losing power. Don't hurry on this kicking drill. Remember, it took you a while to develop other economized yet powerful strikes and it will take you a while to improve your roundhouse kick as well.

I am reminded of a fable. This is paraphrased as I do not have it memorized;

A master was walking with a student.

The student asked the master, “Master, how long will it take for me to become as skilled as you?

The master thought carefully and said, “Ten years of training at least.”

This seemed like a long time to the student. The student asked, “Master, what if I train twice as long as twice as hard as everyone else?

The master thought carefully and said, “Twenty years.”

The student asked the master, “Master, what if I train three times harder than anyone else and do nothing but train hard.”

The master thought carefully and said, “Thirty years.”

The student was perplexed. “Master, why do you increase the time it will take me to be as good as you every time I tell you I will train harder and longer to be as good as you.”

The master replied, “Because when you have one eye on the horizon you only have one eye to see where you are going.”

Concentrate on what you are doing now my martial arts readers. The goals will come as you practice.

You'll find drills to increase the power of your kicks and punches in my printable ebook with pictures Step by Step Learn Internal Energy Strikes with the bonus section Taking Strikes and Coming Back for More.

http://kirkhamsebooks.com/MartialArts/InternalEnergyStrikesEbook_m.htm

Enjoy

Rick

How is your business doing? Is it growing, stagnating or losing ground? If your business is not growing, it could be the result of a poor business idea or plan, a lack of advertising, or the mismanagement of your business resources.

Let us face it. Running a successful business enterprise is not the easiest thing to accomplish. Your struggles could be the result of factors beyond your own control or factors within your control --- your own actions and decisions.

Factors Outside Your Own Current Control

If your business is stagnating or dying, there are several factors that could be the cause of your current financial discomfort:

-Your local economy could be suffering stagnation or negative growth.

-Your competition might be fiercely competing for your customer base.

-The building, into which you have signed a lease, might be seen by local residents as the home of businesses that fail, so they will not support you until you have proven your long term viability.

-You could be in a terrible location and trapped by your lease.

Factors Within Your Own Control

On the other side of the coin, there are several more factors that could be causing you pain that are well within your control:

-You are not spending enough time planning for the future of your business.

-You are not spending enough time or resources on developing and distributing good advertising. -You do not have enough staff available to fill incoming orders or to serve interested customers.

-You are simply mismanaging your financial or human resources.

The Most Abused Human Resource In Most Businesses

By watching the activities of many small business owners, one has to ask themselves if the business owners are masochistic? According to website dictionary.reference MASOCHISTIC - adj : 2. The deriving of pleasure, or the tendency to derive pleasure, from being humiliated or mistreated, either by another or by oneself. 3. A willingness or tendency to subject oneself to unpleasant or trying experiences.

How is it that I can even venture to suggest this definition fits the behavior of many small business owners? Simple. Small business owners often submit themselves and their families to the demands of their business. Sometimes to the detriment of those involved in their lives.

Of course, one could argue that the small business owner is sacrificing his or herself for the long-term benefit of their families and themselves. Well, one could argue that. And in some cases, the argument would be true. In other cases, the argument would not even remotely be true.

The Danger In Failing To Understand The Value Of Your Own Time

The deadliest consequence in any business is the failure of the owner to understand the value of his or her own time. Even a thriving business can die under the weight of an owner who does not place the proper value on his or her own time.

Some owners work long hours for little return because they do not understand their own value. Some of these owners will eventually quit their business for a job that could provide a higher living wage. Others, while thriving, may keep themselves doing tasks that can be and should be done by others.

Sometimes, the business owner wants to believe that he or she alone can do the task, or they want to do the things they most enjoy. In the end, these folks fail because the important tasks that should have been done for the purpose of growing the business or meeting the demands of the business have gone undone. The business collapses because they did not take care of the most important facets of their business.

Planning, Goal Setting And Measuring Could Change Your Future Planning will permit you to see where you want to go and how you hope to get there.

Goal Setting permits you to make certain specific determinations about your business. One such goal that should be set early and regularly is the level of income that you want to derive from your business.

Measuring lets you see the true state of your business at any one point in time. Measuring at regular intervals lets you see a moving slide show that will deliver an honest picture of the continuing state of your business.

Additional measuring will permit you to see how much your time could be worth and how much you are really paying yourself. Your measurements should also permit you to put a cost on the specific tasks and functions that are required in the operation of your business.

Making The Right Decisions

If the amount that you want to be paid and could be paid is higher than the cost of doing the task that you are doing, then you should wisely consider having someone in your employment handle the task.

Properly managing tasks and delegating the work at hand can make or break your business. Make the correct decisions and you will be treating yourself better than the average small businessperson.

I wish you and your business the very best.