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Magic Words: What Words are Music to the Ears of Your Customers?

Let's face it, some words have magical powers. Just as "Open Sesame" magically opens the door to a new world, so too can other words and phrases have similar effects on your customers and clients. This month we look at the power of words to create trust, allegiance and commitment in our customers and clients.

Opening the Doors to Success

Sometimes it’s the pleasant words we hear as doors are opening, that make a difference to customers. For Nancy Graham of Berkeley Heights, New Jersey, who comes to San Francisco four times a year, it's the words "Welcome Back to Campton Place Mrs. Graham, we've missed you!" that make her feel special. Then the hotel doorman inquires about her family as he opens the door to another wonderful stay at this celebrated Union Square hotel in San Francisco.

Whether customers are greeted at the door, clients are welcomed over the phone or upon arrival at functions, those initial words are music to our ears. Research tells us we like the sound of our own names. Are you greeting your new and returning customers with favor and delight? If not, why not? It’s neither hard nor expensive.

Missing in Inaction

Recently I dined at one of San Francisco's finest French restaurants. My companion and I had been looking forward to this night for weeks. Our night arrived, as did we, dressed in our finest attire. We drove up, I gave the valet my car keys and we entered the restaurant. And then…nothing. Nobody to greet us. Nobody to seat us. We were left alone at the front door. Diners at many tables glanced our way, and returned to the comfort of their meals and mates. As guests, we were made to feel awkward, out of place and inconsequential. Finally, a passing waiter, with plates akimbo, smiled and promised that someone would be right there to greet us. Establishments know that they must manage the entire experience of their patrons, from the initial phone call to the follow up after an interaction or event. Sometimes a few well-chosen words of ours can assuage customers' feelings, inducing comfort and care on the part of their clientele. Develop key phrases to help your customers feel comfortable about their relationship with you.

Bad Form…Customer or Teller?

I was at a bank recently when a teller abruptly pointed out "you forgot to fill out your deposit slip correctly." I suddenly felt as though I were back in grade school. Her words stung like a bee. Her remark felt so judgmental. If only she'd said "let me help you complete this" or even "don't forget to fill in today's date." She was so busy judging me she forgot to partner with me for a successful transaction. In most service situations our customers are looking for help, assistance and perhaps some guidance. It wouldn't have been hard for this teller to achieve the same result, a properly filled in transaction slip, without alienating her customer.

Mouthing a few choice words isn't enough. They must be genuinely meant. To utter phrases without heartfelt thoughts behind them rings hollow with others. Sincerity matters. So try to let your body language, eye contact and gestures reinforce the sentiment you are expressing. In part, that helps these comforting words become magical. Even on the telephone or via e-mail, you can convey care, concern and sincerity.

Consider these phrases which bring comfort, smiles and satisfaction to your customers' ears:

"We can fix it."

This tells your customers that you are solution oriented and partnering with them for success.

"We're sorry for your inconvenience."

These magic words show awareness and concern for your customers.

"Consider it done!"

Tells customers you are there for them, protecting their interests and serving their needs.

"We're delighted to serve you."

Shows your organization values their patronage.

"Thank you for choosing us. It's our pleasure to serve you."
Shows you are indebted to your customers.

"Please let us know what else we can do to make your experience a pleasurable one."

This phrase shows your availability and accountability to your clients. By being receptive you show a confidence in serving others and managing your client relationships effectively.

"Welcome back. We've missed serving you."

We cherish long term relationships and relish your repeat business.

These aren't words like the phrase Robert Redford used in the movie The Hot Rock, when his utterance of "Afghanistan Banana-Stand" put bank personnel into a trance. What gives your words magical powers are the thoughts and care behind them. These words engender trust. These phrases build allegiance and strengthen commitment. When you're prepared to walk your talk your customers will magically reappear again and again. Treasure your customer exchanges and you and your customers can share the reward of repeat business.

The Power of Words

Maximize Stock Profits: Hold The Winners And Cut Laggards And Losers

Some stocks may not rise along with their sector, or the market in general. If buyers don't appear in a stock in a rising market, it might be a good idea to get out and allocate the money elsewhere. So hold the winners and cut laggards and losers.

The hardest part of investing is deciding when is the perfect time to buy or sell a chosen stock. Timing is everything in the stock market, especially when you are a small investor looking to maximize stock profits. Different people subscribe to different methods or systems for their investing patterns, but there are certain key signals you should always watch for when investing.

Investors seek every clue and advantage to know when it is best to buy or sell, and many canny stock traders watch volume. Volume is a simple matter of the total shares traded during a single market day. Modern technology tracks trading volume minute by minute in real time and some use this routinely. An investor can seize an opportunity by using signals like volume because they telegraph changes, and increasing volume is linked to price volatility and the greater the volume, the more likely the prices will also be extremely increased or decreased.

If you want to maximize stock profits, try scaling in and out of positions. So instead of purchasing or sell a whole position simultaneously, buy a partial position as the stock's value increases and begin to sell parts of it again as the stock's value falls. This is a safer way of investing. You know that you will make money on the way up, and you won't get caught in a really extreme turn of bad luck by holding on to a particular stock for too long.

Today's bull market conditions provide lots of high performing stocks to choose from. Getting in on a stock at the right time can have a large effect on the amount of profit realized by the investment. The road to riches will be much easier to traverse if you are careful in your observing of volume signals and day to day activity in trading.

Maximize stock profits by selling loser stocks and keeping winners. Gut laggards that fail to grow in the sector or the whole market. Timing is everything. Watch for certain key signs when investing, like watch volume. Increasing volume usually mirrors increasing volatility in price. Huge volume days can signal a near term high or low in price. Carefully watch volume signals and daily trading activity to make the best profit possible. Another way to maximize stock profits is by scaling in and out of positions.

Success in Pay Per Click Advertising - 5 Models to Maximize Profits in PPC Search Engine Marketing

There are many business models to maximize your profits online and allow you to earn huge of money on the internet. In this article, you will discover and learn 5 affiliate business models in pay per click search engine marketing to earn huge affiliate commission and grow your home based affiliate business.

1. PPC - Merchant Site. Basically, this approach is the easiest affiliate marketing strategy to earn commission online. You can start earning affiliate commission in PPC online advertising by: (1) joining the affiliate programs and getting the affiliate links (2) signing up the PPC search engine account and (3) creating PPC online advertising campaigns with those affiliate links. It is used to drive directly visitors from pay per click (PPC) search engine, like Google Adwords, Overture and MSNAdCenter, to merchants' website. The approach is suitable for testing the new affiliate products in your affiliate marketing business only. With the niche keywords, this technique is a great way for testing whether those new products can be sold in the markets. You can not maximize profits online and earn huge commission with this approach.

The purpose of this approach is to test driving traffic to the merchant sites. It will be perfectly fit for new products entering into the markets. You can easily setup your PPC advertising campaigns for testing those new products. Obviously, you can use this technique only for testing those products to evaluate whether it can be sold or not.

2. PPC - Review Page - Merchant Site. The next affiliate business model is to provide quality contents along with the product reviews in the review web page. You should consider creating your own review page. This is one of the most popular affiliate marketing business models for affiliate marketing entrepreneurs. Also, it is an effective way to convenience the visitors with the contents, before they make any purchases. You can drive visitors from PPC search engine to your review page directly. Within the review page, you can give high quality content and unbiased products reviews. Also, you can embed the affiliate links into the review page in order to drive forward your visitors to merchants' website.

The purpose of this approach is to drive quality content to your visitors before they will make any purchases. It can be used perfectly when you have profitable several affiliate products at the same time. Otherwise, it can be used if you ensure that those affiliate products are profitable.

3. PPC - Review Page - Tell a Friend - Merchant Site. This approach is applied the concept of viral marketing strategy in order to spread your review page or website to other people. The viral marketing strategy is one of the quickest approaches to increase your reputation, creditability and reliability. It is all about the "Word of Mouth" strategy. The "Tell a Friend" script is a great example of viral marketing strategy and it can be used perfectly for this business model. With this script, your review page will be sent out to other people quickly, like a virus. After sending to the other people, it will redirect your visitors to the merchants' website for selling further.

The purpose of this approach is to spread out your review page, where the content is, to other people quickly and massively as much as possible. With the "Tell a Friend" script, your web page will be sent massively out as soon as possible too.

4. PPC - Squeeze Page - Review Page - Merchant Site. Another great affiliate marketing business model is to combine both of email promotion internet marketing, review page approach and back-end selling process. You can drive visitors from PPC search engine to a squeeze page, which is a web page used for capturing visitors' personal information. When you capture completely the personal information in the squeeze page, it will redirect your visitors to the review page where you can give them the product recommendation. Finally, it will lead your visitors to the merchants' website for purchasing purpose from the review page.

There is doubt that the combination of email promotion internet marketing and product review approach is used for utilizing the power of back-end selling process. You can sell other affiliate products to those visitors or even your existing buyers in the future. You can follow-up them about the products or services. This will create the impressive to your customers or potential buyers.

5. PPC - Squeeze Page - Tell a Friend - Review Page - Merchant Site. The last affiliate marketing business model is the best approach for affiliate entrepreneurs to earn huge affiliate commission and maximize the power of several affiliate marketing strategies in this article. Obviously, you can insert the viral marketing strategies, particularly the "Tell a Friend" script, in order to spread out to the world. You can redirect from your squeeze page to the web page with the "Tell a Friend" script, before forwarding to the review page, where the content is, and merchant site respectively.

The purpose of this business model is used for affiliate marketing entrepreneurs who want to increase massively profits online through the affiliate products. With the power of emails, viral marketing strategy and product review approach, you will maximize return on investment and profits in PPC online advertising for your home based affiliate business.

Final thoughts, the inside secret of affiliate millionaires to your success in those business models is to drive high quality traffic through hot niche keywords with low competitors from PPC engines. Without the appropriate techniques in PPC online advertising, you can not maximize your profits online with those above business models in the affiliate marketing business.

Learn more secrets of how to become a wealthy affiliate millionaire through PPC online advertising. You will discover up-to-date affiliate information, top profitable recommended online affiliate marketing programs, do effective research, improve continuously your home based affiliate business, learn how to make big money online from home over $5,000 a day and participant with other successful affiliate marketing entrepreneurs. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.

Join now - get the full access to unlimited business and revenue ideas, detailed reviews of your sale letter, candid critiques of your website design, traffic campaign strategies proven to attract buyers and tricks to increase your sales by 400% or more! You will discover and learn proven moneymaking secrets to instantly increase your sales over $10,000 per month or more!

Read more valuable articles, news and up-to-date information about home based affiliate business at: http://www.zMillionDollars.com/blog. You will discover a wealthy of informative about how to start, build, run and grow your home based affiliate business.

About The Author
Siripong R. or zMillionDollars is a recognized authority on the subject of building super-profitable pay per click campaigns. His website, www.iPayByClick.com, provides a wealth of informative articles and resources on everything you'll ever need to know about pay per click advertising. Free special reports at: www.iPayByClick.com/free-report.

*Reprint Policy: Reprint in full with writer's name, contact information, active links and brief bio.

Make Millions With Word Power

In the minds of children words can surface in later years, bringing with them scars of horror or bliss and happiness and all the while not knowing there origin.

John Steinbeck’s observation was as he wrote: "These words dropped into my childish mind as if you should accidentally drop a ring into a deep well. I did not think of them much at the time, but there came a day in my life when the ring was fished up out of the well."

Unquestionable published research, in journals, technical papers and the indisputable proof found in sales and marketing, show that words have tremendous power. Why then do we find it so shocking that the average person has little understanding of how they impact our thinking and actions?

You are about to discover, in this article, the power of words and move beyond popular misconceptions about hypnotic communication.

Deeply embedded in the minds of many people is the notion that hypnotic communication is cleverly concealed in the body language of a person as if they were swinging a magical gold watch to get someone to go into a trance. Unfortunately conceptions or misconceptions are equally among the well-educated as with the uneducated.

Many unsuspecting people are exposed to communication techniques that are clearly structured in the exact same way hypnotists use to put their subjects into an alter state of mind. For the unwary listener the communication may or may not have the rhythmic sound or monotone a hypnotist would use.

Nevertheless they get charmed into the offering of the communicator. Other factors such as confidence, voice, and body language play a major role in influencing others – however, as you will read, the real power comes from words and how the words are strung together.

As you move beyond the sensationalism, experienced while watching a movie or a television show, you’ll discover that every day words strung together have power - both fascinating and frightening.

Leaving all disagreements to the experts, about the perfect definition of hypnosis, there is little to argue about as to the structure and key components.

You could say that all communication is hypnosis. Arguably however, all hypnosis is communication and communicating a message hypnotically bypasses the listeners’ conscious defenses.

Structure is the key:

Hypnosis is a part of everyday life and is clearly evident in daydreaming or what many would call spacing out. You may best understand it as a silent committee meeting actively going on inside your head (silent self talk).

Master communicators such as politicians, sales and marketing people are highly skilled at mesmerizing others. They can have you falling in love with a product by stringing the right words together – firing off the imagination of that committee meeting in your mind.

Here are several examples of hypnotic communications:

Look closely at the unsuspecting structure of how a sales person would communicate a message that would hypnotically bypass your conscious defenses.

Sales person’s communication may go like this:

• When you own this home you are going to love holding her in you arms, late at night, while sitting by this fireplace. You’ll cherish the wonderful memory for a life time.

• Imagine coming home on a cold winter night and snuggling up in front of the warmth of this fireplace.

• You are going to be very excited about the safe performance of this car and what it can do for you.

Classical Hypnosis may go like this:

• As you relax more deeply on the object you’re on it will begin to feel like you are floating back deeply into a wonderful journey.

• You’ll soon discover that your mind will readily absorb all the positive suggestions that I have given you just like sponge absorbs water.

The structure is the same in the sales communication and classical hypnosis but the content and verbal suggestion is quite different. All the suggestions set up expectations in the mind of the listener.

Our imaginations fill in the blanks as to what the expectations are. The choice of words and the order in which you use them has the power to change how people think and influence their actions taken.

If the sales communication was spoken in this manner:

• After you buy this house the fireplace will be an asset on a cold winter night.

The statement is cold, dry and gives little expectation to the imagination. As a direct verbal suggestion it’s a big drain for the imagination to try and figure out what the salesperson means by asset. Where as in the hypnotic communication above the listener was given several key post hypnotic suggestions. Opening up the imagination with the words such as home, snuggling up, warmth and holding her, allows the mind to spiral off into deeper fanaticism while entrancing the listener.

Direct verbal suggestions are the most commonly used by people but not necessarily the most powerful way to communicate.

Example: Direct Verbal Suggestion

• Get out this week and cast your vote for prop xxx. You will make a difference.

Example: Hypnotic Verbal Suggestion

• When you vote this week, for prop xxx, you’ll be proud of making a positive impact and difference in how your money is spent for the education of children.

The key is to understand the psychology of verbal suggestions.

Plant them well into your communications in a nearly invisible way so that your customer cannot resist their own imagination.

It truly doesn’t matter what you are selling. The most powerful and persuasive words in the world will have little effect if not set up in the proper structure.

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