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Think Your Sales Are the Problem? Think Again |
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Debbie Mrazek |
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2008-03-04 |
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If you are struggling to increase sales revenue, you may think the answer is just to get more sales. Or maybe the answer is to sell more. However, as a sales consultant and coach, I can tell you that isn’t always the answer. Sometimes when sales are the focus of declining profits, it’s helpful to work with a sales consultant with business knowledge and understanding. With both sales expertise and business know-how, we can identify when the problem really is sales – and when it isn’t. Let me share with you a story about a client. Recently, we sat down and looked at his business. It was going well, but not great. It seemed like every time he would turn the sales corner, something would push him back. It didn’t take long to see that it wasn’t his sales efforts that were impeding his success. It was his team’s inability to deliver his company’s services. He had some employees who were very nice people, but who were just not cut out for providing his service. When we fixed that part of his business, we could more readily focus on the business of his sales. His company has grown more than 30 percent in the last year. Needless to say, he’s ecstatic. So how do you know when you’ve got a legitimate sales problem and when your problem might be somewhere else? There are some tell-tell signs to look for: • Actual sales figures are up, but profits aren’t • Referrals are drying up • Clients don’t return from one year to the next • New clients come but they don’t stay • The amount of sales is decreasing Any or all of these can indicate that something is amiss somewhere else in the customer delivery system. Like it or not, if you are in sales, you are also in the business of customer service. After all, if your customer doesn’t come back because they aren’t happy with someone else in the company, it’s not that someone else who pays – it’s you who pays. One way you can keep a pulse on customer satisfaction is to build into your sales system a ‘check up’ with new customers. You might check with the new customer at 30 days and again at 120 days. Don’t let too much time pass between you and your hard-earned customer. It’s you they trust so be sure to cultivate that relationship. Entrepreneurs who wear both a sales hat and customer service hat will appreciate that there’s more than signing contracts, the signed contract is when the real work begins of keeping that client for life! Debbie Mrazek is the founder and principal of The Sales Company (www.the-sales-company.com), a sales acceleration company dedicated to entrepreneurs. Get Debbie’s Special Report, How To Hit The Sales Sweet Spot for Bigger Profits at www.the-sales-company.com and learn more about her new book at www.thefieldguidetosales.com.
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Think Your Sales Are the Problem? Think Again Keywords: |
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sales management sales training sales tools Debbie Mrazek The Sales Company Think Your Sales Are the Problem? Think Again Business Business |
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Related Article:Think Your Sales Are the Problem? Think Again |
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louis jordan |
2008-02-22 |
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Type “free sales leads” into any search engine and you will be inundated with hundreds of listings. Unfortunately, very few are free and even fewer are leads. Let’s be honest, if you had the ability to provide a sales person with true sales-leads, would you do that for free…? ….No, neither would I. On a fly-fishing trip, a number of years ago, I was told that “most flies are tied to catch fishermen, not fish”. This idiom may have more truth in sales than any other profession, because we are often the easiest people to sell to. That is the part of the problem with “free sales leads” they are designed to catch us, not for us to catch customers. Even if the quality of the “leads” looks good, even if the companies are in industries relevant to your products and services, do you really think that you are the only sales person receiving this gift? When you call on the “leads” and the person answering the phone gives you the impression he/she has been getting calls from sales people all day, that is probably because they have – and guess who gave their contact details to your sales brethren….? Because, like you, I am a sales person I define the word “lead” in two very specific ways: 1. A lead is when a customer, or potential customer, contacts a vendor for a quote/bid, or to gain information that could be used in a quote/bid. 2. A lead is a qualified opportunity with a potential, or current, customer. Anything else is simply a phone number and a contact name, and we can get those from the phone book. So, be careful when signing up for something that sounds too good to be true – it probably is. At http://integrity-sales-leadership.com we try to provide you with real advice for filling your funnel.
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Warren Strokes |
2007-09-20 |
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A good sales report helps you be effect The key to keeping a sales team running efficiently is to make sure everyone stays on the same page. One of the ways a sales manager can make this happen is to get and review of a daily sales report. A daily sales report should contain the information needed to track and monitor the status of every opportunity. Unfortunately, it can take a lot of time to prepare such a sales report, but many companies are solving this problem by getting software that generates a sales report automatically. Prophet provides a complete sales report You can get a daily sales report from the Prophet system with just a click. This sales report generating software is designed to be used with Outlook and is therefore easy to set up. Since it is basically an extension of the Outlook system no special training is required and the system can start providing a daily sales report immediately. This sales report will contain the information every member of the sales team needs to track each opportunity. The sales report can be sorted according to product, sales representative, or customer. The sales report will also make an assessment of where every opportunity stands in the pipeline and can even project likely closing dates. Of course the sales report should be immediately available to everyone who needs it and Prophet makes sure that happens. A top notch sales report should also be focused so that everyone gets the exact information they need, and again the Prophet system fills this need. This top rated Avidian software provides will give you a sales report that is complete and helps you build the best relationship with your customers. Tasking is easy with this sales report because it provides information about every step in the sales process. With this outstanding sales report there are never any tasks left undone. Types of sales reports The daily sales report is not the only one that a company needs however. Any type of sales report is available with the Prophet system and there are over 30 reports built into the system that are automatically generated. Any sales report can be easily customized to fit the company reporting requirements. Then a sales report can be used to forecast future sales trends and revenues since each sales report will contain the information needed by company executives to make such predictions. No factor is overlooked in a sales report that is made using this software. If you want to take a look at the Avidian line of products, including the sales report features, go to the website at Avidian.com. There you will see how this software can be tailored to fit the needs of your company when it comes to a sales report and many other helpful sales force needs. You’ll find that the production of an excellent sales report is only one of the programs that can help your company. That’s why Avidian has received numerous awards for its software and its sales report features. Being able to produce a quality sales report has helped get Prophet named the Best Outlook-Based CRM solution. The sales report features have also been a factor in getting the software the prestigious four star rating from the highly regarded PC World magazine. Get everything you want from a Prophet sales report A sales report produced by the Prophet software gives you everything you need in a sales report. No stone is left unturned with a Prophet sales report and you’ll see your closings increase due to having the right sales report. A Prophet sales report uses all of the tools a sales manager needs to keep the opportunities up to date and the sales representatives or account reps functioning at peak efficiency. A top sales report keeps everyone on a sales team moving in the right direction. Do you want to know about the revenues produced by your sales, and then check a Prophet sales report? How about the source of sales leads, you’ll find it in a Prophet sales report. In other words, everything is covered by a Prophet software generated sales report. Avidian offers the best business software No other software on the market will give you a better sales report than that produced by Prophet Software. Every sales report is designed and produced to help you close sales and increase the bottom line for your company. Every sales report is complete and focused and every sales report is easily accessible. You can get a sales report using another system, but no other sales report system gives you more flexibility or will better meet your company’s needs. A Prophet sales report can give you the edge you need in today’s highly competitive market place. While other businesses are still manually preparing a sales report and wasting time and money you can get an automatically prepared sales report with the click of a mouse. With the Prophet software you’ll find more that just the excellent sales report system. In addition to getting an excellent sales report you’ll also find the best contact management system on the market. Getting the best sales report available will be enhanced by all of the other features of the Prophet software. In addition to the sales report you’ll get other helpful aids to sales force automation. A good daily sales report along with the other features of the Prophet software keeps your sales representatives in the field following up leads instead of sitting at a desk trying to get a sales report done. You can take you company to a higher level with Prophet Software. Sales Report Contact: Warren Strokes peterson2020@gmail.com
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Michael Gravelle |
2007-03-08 |
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Title: Looking For Mr/ms Right
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Hiring a good sales rep is never easy. Here’s how to find the ‘sales natural’. “It’s like getting elephants to climb trees,” the Vice President of sales said. “Maybe we should have hired squirrels instead.” The company had just gone through another round of “sales force re-engineering”, moving sales reps to home offices and stripping away account maintenance tasks, giving them to customer service. The only problem was they didn’t anticipate how the sales force would respond. Some resigned, while others had to be let go. When the Vice President ran an ad to look for replacements, everybody looked so good. Professionally prepared resumes boasted “results-oriented, aggressive self-starters”. In interview situations, all candidates seemed to have the same canned responses to his questions. Sales candidates often perform well in job interviews but then fail to deliver once on the job. It is difficult to ascertain in a short period of time whether people have the right natural behavior patterns for selling. As a result, many companies are becoming increasingly reliant on behavioral assessments to assess sales candidates. A behavioral assessment is a web or computer based self-assessment that may take any where from a few minutes to several hours. It measures how someone reacts to pressure, handles rejection, builds relationships, or persists despite obstacles. These assessments have become prevalent in the last few years for a number of reasons. Two of these are: - Continual waves of downsizing have spawned a whole industry focused on teaching people how to prepare resumes and answer interview questions. The proliferation of the web has made this information available to all candidates, free of charge. No wonder hiring managers sometimes feel that they have been out maneuvered in an interview. - With the advent of ISO 9000, companies have developed processes that give them detailed information on the cost of hiring. Prudential Securities estimates that the first-year cost of a commissioned sales rep, after training and hiring costs are factored in, is $100.000. With that type of investment involved, sales managers want to ensure that the enthusiastic self-starters who show up to the interview will remain that way once they are settled into their daily prospecting routine. Of the companies who use behavioral assessments, many espouse the belief that success in selling has more to do with “personality” than, say, success in software engineering. There seems to be no shortage of stories of “born” salespeople with any prior selling experience that outperforms their veteran co-workers within months on the job. Companies that use behavioural assessments are trying to find that elusive sales “natural” – or at least define what factors are essential to becoming number one in their company. So, what is it that differentiates the top performers from the rest of the pack? Answers vary. Sales managers talk about the desire to succeed. Jack H. McQuaig, a pioneering Psychologist who spent four decades delivering seminars on how to hire salespeople, claims that one defining factor is persistence - the determination to achieve something. Researchers have posed the same question to customers. Their responses have to do with empathy – the ability to develop a solution verses present a product. What about the top guns? They couldn’t be bothered with such questions; they just want to sell. Over the years, a number of clients have asked my employer, The McQuaig Institute, to help them establish what it is that makes their top performers different. We found that the answer was a person’s natural temperament. Qualities like competitiveness, sense of urgency and independence have the greatest impact on success. Companies often misunderstand the factors that lead to success in selling. In one case, an insurance company that believed previous sales experience was the key to success in their business found that this had no impact whatsoever. In another case, a company that sought the “gift of gab” when hiring inbound telemarketers, found that their telemarketers who were naturally talkative were the least likely to be successful. Other organizations turn to behavioral assessments to curb turnover. Some companies seem resigned to the fact that they will have high turnover in telesales or straight commission sales. However, the effective use of behavioral assessments can help predict the likelihood that a candidate will be able to cope or even thrive in the difficult environments that often accompany these positions. One client in the mailing systems industry more than doubled the average tenure of their sales reps by measuring qualities like independence and determination. So how will current business trends impact the use of assessment tools in hiring sales people? As companies move toward more elaborate contact management and customer tracking systems (46% of all companies use some form of Sales Force Automation), sales managers can differentiate between “farmers” and “hunters”. It is difficult to measure this difference in a 45-minute interview but behavioral assessments can usually pin-point the difference straight away. Author Tom Peters, says that companies will not only have to think “outside of the box”, but hire outside of the box if they are to survive. Hiring based on prior industry experience, limits the company’s ability to operate outside the box, especially in industries where products, services and distribution channels change at break-neck speed. As Shari Caudron stated in a recent issue of Workforce Magazine, “Hiring people based only on skill sets is engaging in planned obsolescence. Companies that understand and embrace the importance of behavioral competencies in making hiring decisions are eating the lunch of their competitors who don’t.” As the War for Talent continues, the impact of good hiring decision becomes more critical than ever before. Managers will continue to look for added insight that can help them tell the difference between an elephant and a squirrel. Complete McQuaig’s Sales Assessment The McQuaig Word Survey assessment is used by over 1200 companies globally when hiring for key roles, including sales, leadership and administration. If you would like to complete a complimentary assessment, visit www.mcquaig.com & click on COMPLETE AN ASSESSMENT. Please let us know in your query that you read this ar
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Joshua Feinberg |
2006-04-26 |
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Title: IT Sales: It''s about Relationships and Benefits
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IT Sales aren't automatic--you have to put in the time and effort to make the sale. In this article you will learn that showing your clients the benefit of your services and developing a relationship with them will help your IT sales. What Benefit Can You Give Them? If your prospect has an IT problem you can't solve, then to get IT sales you need to focus more on the problems that you know you can solve and the things that you can do that are really going to cause them to say, "Wow, that sounds really good!" Know Your Pitch for IT Sales If you can talk about things that you’ve done in the past with other customers, and the benefits that your clients have achieved from the type of solutions that you’ve recommended, designed, set up, supported and serviced for them, the more your pitch will resonate with them. Let the Relationship Evolve Sometimes it takes a couple weeks or months to be able to get a commitment from your prospect. Be patient and persistent. Send email, faxes, postcards, and make phone calls. Don’t be obnoxious. You don’t want to get to the point that you’re calling them every day, but if they told you it’s something they want to do over the next couple of months, it’s perfectly appropriate for you to call them once or twice a month just to see where they are. Answer Any Additional Questions See if they had any other questions or issues that have come up. Ask if they need anything revised in the initial quote or bid that you sent them. The key thing to remember is, if they’re saying great idea, I’ll get back to you, that’s not the end of this discussion. The only way it’s the end of the discussion is if you let it be. You haven’t given them a good enough reason that they need to do it today, or no matter what you say to them, they’re not going to agree to IT sales today. You need to be able to get to the bottom of that by asking the basic questions like: o How important is this? o When do you want to get started? o Is there a sense of urgency to this? o Where are you in the decision process? o Where are you in the research process? o Is this a good time of year for this kind of project? o Have you budgeted for it yet? There’s a lot of different ways that you can ask those questions. For IT sales, don’t let “later” turn into “no” by inaction on your part! Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} About the Author Joshua Feinberg can help you get more steady, high-paying computer consulting clients. Sign-up now for Joshua's free audio training on proven computer consulting secrets from the Computer Consulting Blog now at http://www.ComputerConsultingBlog.com
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Bill Brooks |
2006-02-15 |
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Title: Sales Success or Failure - Whose Fault Is It?
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I was recently consulting with a very large, multinational firm. In their own heart of hearts - and, in their boardroom - they believed that they had a sales problem. And they do. However, the sales problem is merely symptomatic of a number of deeper issues that need to be addressed before any serious improvement can be made in their sales results. This scenario, however, is not rare. And it makes no difference whether the organization is large (this client sells $2.6 billion in the U.S. alone) or small, a "ma-pop," small business or entrepreneurial environment. These situations exist in all organizations. No matter the size. What is believed to be the problem is merely a symptom of a series of deeper, more endemic challenges. In this case there were a whole series of problems. Fortunately, the leaders of this organization have now seen them, accepted their existence and now, together, we are addressing them. In this particular case here they are: Lack of consistent, on-time product delivery Incomplete order fulfillment Shortage of qualified applicants for support positions Improperly designed pay plan for salespeople Lack of sales management personnel and a system to train them No performance appraisal system or performance management system Poorly designed structure for field offices in terms of reporting functions and responsibilities. You see, the problems weren't whether salespeople knew how to ask for the order, sell value or organize accounts. Those areas, of course, can always be improved. The real issues were deeper, more organizational issues related directly to fundamental circumstances like structure, delivery, customer service, personnel and accountability. Here is the real point. Quite often there are simple, fundamental reasons behind the most obvious things you see. Things like disappearing customers, cancelled orders, customer complaints, a lack of increased sales volume and stagnant salespeople are not always the fault of a salesperson or even an entire sales organization. Whenever I encounter this type of situation I am often reminded of the human body. It is not unusual for an ache or pain somewhere to be caused by a problem that is far removed from the actual location of the pain. A headache can be caused by a bad back…a problem in your leg can be traced to your shoulder - you get the picture. So, what would I urge you to do? Take a look at a few areas where you have difficulties and then try to determine what is really causing them. My suggestion is to look in the following categories of business first: Structure and Organization Compensation Design Performance Appraisal and Performance Management Systems Facilities, Equipment and Supplies Operations and Quality Customer Service Delivery Credit Issues Product Support and Training Reporting Function Recruitment and Retention Policy Product Management Then - and only then - should you start to take steps to work a direct sales challenge. If any of these 12 areas are incompatible with your overall business strategy, any or all of them can be the real culprit behind poor sales. It doesn't have to be the sales team that is faltering. Interestingly, I have encountered a great deal of this where salespeople are physically or geographically removed from a central location. Often they (and their customers) are directly affected by the actions of other departments, philosophies and decisions within the organization. The problem? Salespeople are, far too often, the ones who hear the brunt of the direct customer aggression because they see customers daily. They hear about poor delivery, inferior quality or a lack of customer support. They then have to deal with it directly in spite of their distraction from the seat of the problem. No one operates in a void within any organization. An organization is just that - a group of people aligned for a specific set of purposes. How well that organization functions is a not one person's or even the organization's responsibility. Instead, it is the collective responsibility of all people, all departments, all functions and facilities. They all come together to define success or failure. It never is one department's responsibility for success or failure. It is a collective effort. That includes sales. Bill Brooks is the founder and CEO of The Brooks Group, an internationally known sales and business development research, training and consulting firm. He is the author of 14 books including How To Sell At Margins Higher Than Your Competitors, a 2005 best-seller published by John Wiley & Sons. Click here for more sales management articles and resources.
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Omar Martin |
2008-04-25 |
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Title: 3 Ways To Skyrocket Your Sales
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So many sales people out there struggle to hit their daily goals. I've helped so many people increase their sales and I've found that the solution is usually very basic. I would have to look at your product and analyze your entire process to tell you exactly where the problem is. Here are are 3 basic secrets I can share with you to increase your sales right off the bat. These methods will work regardless of what you are selling or how you are selling it. That's the beauty of it! You see it doesn't matter if your prospect is hearing, watching or reading your sales pitch; these tactics will work for you if you apply them consistently. #1 Build Impulse: Impulse is your customers "willingness to buy." You must understand that your customers impulse is at ZERO when they first come across your product. It is OUR job as marketers and sales professionals to raise the impulse till the customer buys with a series of calculated steps. Back in the good ol' days this was called the "Sales Pitch" but its also referred to as the "Presentation." Your pitch has to be well thought out in order to raise impulse effectively. You must anticipate those points in the pitch where the prospects impulse level will drop. Use the products hot spots to raise the impulse back up and always close at the very peak of their impulse level for best results. #2 Leverage The Law of Averages The number one way to double your sales is to double the amount of people you expose to your product. Every product and every salesperson will have an inherent law of average. This law represents the relationship between the customers that refused to buy and those that actually bought. For example a 1:10 law of average means that you must get 9 no's before you arrive at one sale. Remember this is an AVERAGE. It's not to be taken literally. I might get 2 sales right off the bat and then get like 18 "No's" back to back. At the end of the day you average out your yeses and nos to get your LOA. Now, lets say you wanted to make 20 sales today, if you spoke to 100 people today and only made 10 sales then how can you make 20 sales tomorrow? You got it! Talk to 200 people. #3 Up-Selling I think this one of the most common areas where marketers and sales people drop the ball. They invest all this time and money into finding prospects then when they develop a buyer they just stop selling. Hello??? You have a buyer here. Buyers BUY. So keep selling! Suggest other products that might benefit the customer or perhaps a volume discount a second item. Whatever the case may be, you have to sell more or at least generate another lead from this sale. Ask them what friend or family member could benefit from an item like this of their own. All you have to do is ask? Whats the worst that can happen, they might say "No, I'll just take one." Big deal! Let me ask you a question... when you go to McDonald's and order a value mealdont they ask you if you'd like to "super size it"? Has anyone ever walked out and refused to eat simply because they were asked to supersize their order? "NO." Of course not! So what are you afraid of? Sell. Sell. Sell!
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2007-05-28 |
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Title: A Salesperson''s Guide To Direct Mail Follow Up
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When it comes to sales, the sales you are putting on the books today are the income and your sales pipeline and customer list is your equity. Income today gets spent tommorow, but a solid pipeline is something that you can tap into in the future because you have laid the foundation for a potential relationship. The problem that most salespeople have, though, is that there is not enough time in the day to keep the sales cycle going with people that seemingly have no interest to purchase at any point in the future. Why spend time and resources devoted to a relationship which may or may not pan out when there are active deals you are working right now? Well, there is an effective way to do both. Nobody will ever be able to convince me that a salesperson is too busy to spend 10 minutes a day touching base with those prospects that, if landed, would become high value customers. If you can't find time to put a phone call in to a business owner to keep the sales cycle moving, then you need to rethink your position. After your top level prospects, it does get a little tougher to find time to make the phone calls to keep you on their mind. That's where direct mail follow-up comes into play. The internet has made it so much easier to stay in touch with customers on a semi-automated way. Some high level CRM Programs even send out your monthly follow-up automatically at a predetermined schedule. But even if you wanted to do it the 'low tech' way, you could just create your spreadsheet of prospects, type up your monthly letter, and then merge the names in to somewhat automate the process. Better yet, there are some companies that will allow you to send greeting cards from your desktop and write a personalized note that gets sent through the US mail. These personal touches in an automatic way can help build the relationship with your prospects when you have too much on your plate to put a phone call in. So, we all know that follow up in sales is key but nobody seems to do it. With the advancements in technology, it has made follow-up exteremely easy for sales professionals. My advice would be to write out your plan of follow-up with your prospects and then work the plan. You will absolutely see great results and when it comes time to put a phone call into those prospects, you will be thankful that you kept the sale going through direct mail.
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David Maillie |
2005-12-03 |
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Title: How To Increase Sales 100% In 9 Months Or Less
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We've all seen a few people that have made it really big in sales. The problem is that is the extreme minority. In any sales, commision only, position 95% of the sales force is at or close to the poverty line. Yes, there are some positions that start people off at $40, 50, even $60 thousand per year - but they are not strictly commission and are usually reserved for highly degreed and uniquely qualified people. What we are going to address here is how to turn an average sales job, making average earnings into a super satisfying, highly respectable, and top earning profession. Did you know that the top 5% of the sales force earns 75% of the income? I would rather be in that group. They don't ever have to worry about being laid off - something that the degreed non-full commission people do. Rule one. Mornings are for prospecting. I know, everyone is afraid to call or thinks the customer might think you are harrassing them - basically, get over it. If you don't call your people then someone else will (previous customers, new customers, friends, business associates - anyone you do business with - hey it should be reciprocal - if I get my hair cut by the same barber I expect him to tell all his clients that I sell XYZ when appropriate, etc...). Morning hours should be reserved for making appointments. Did you know that a fresh customer that you have just met has a very low initial closing ratio - around 1%. Referrals and appointments are around 50%. Which would you rather spend your time with. Also, referrals and appointments, on average pay much more, are easier to close, and they leave great feedback scores - almost every sales profession is starting to grade people on these all important customer feedbacks. Rule 2. Don't waste time. Ever see a group of sales people circling the water cooler or coffee area? Do not join them. They are usually commiserating on negative excuses for why they aren't making enough money - the economy is bad, its been slow, the product is too hard to sell, etc... Negativity will rub off on you and it will kill your sales and you are then guaranteed to be apart of the average 95% earning average or less income. Get busy. Buy a day planner, take the time to learn to use it properly, and plan your time to succeed. Make goals - use baby steps - easily attainable goals - you will not fail this way (the number one reason for failure with goals is making them too big too fast - they are unattainable and we get quickly depressed). But also don't get burned out. Prioritize your time. Go to work to work, and then know when and how to take time off. You will always do 10X better when you are fresh then when you are tired and worn out. When I came back from even a small 2 day weekend to the beach I would be so refreshed and ready that I would easily sell more in the next week than I did the previous month - always. Take little breaks once a month. Don't forget your family and God should be number 1 in your life! Rule 3. Be interesting and educate yourself. If you live in a rural town where everyone knows everyone this is not as important. But in big cities and suburbs you need to keep abreast of the news. If you have the opportunity go to college. Take a adult learning course. Read Business Week, Newsweek, etc... They will keep you up to date on what is going on in the world and give you subjects to talk about - common ground you can more easily establish with your customers. The more you know and the more common ground you have the easier it will be to handle objections and other difficult moments. It will be easier for the customer to see you as being on their side. It will be easier to convert them to your friend(s) - this is very important as friends will buy from you 90% of the time and be your biggest source of referrals! It's simple. The bigger your network of friends, the more successful you will be. Follow this and you will become an order taker, not a hardworking, underearning average salesperson. This idea has propelled people to #1 in the country for everything from Car sales to Avon, to pharmaceuticals and furniture. Be genuinely interested in your customer and learn to listen - God gave us two ears and one mouth for a reason. So we would hear twice as often as we speak. Let the customer speak and tell you what their needs are. Complement them on something - this increases your odds of making the sale 40%! Find some common ground - do they fish? are they into dancing? Do they like the recent movies, etc... Even if you don't make the sale write this one little tidbit on top of their file. Then when you follow up with them you will have common ground. When you see an article on something similar clip it out and attach it to their file. Then next time you follow up with them you will blow them away with the fact that you remembered their interests and whats important to them - now, they will come back and be less interested in bottem dollar and, instead in buying from a friend who cares! Surround yourself with positive successful people. In every business you have circles of influence - be in the winners circle. Even if you do have a bad day, which will happen, then this new circle will help pick you up. Do not hang around at the water cooler! If you aren't in sales, then its time for a job chaange - you will never make more money, have more career stability, and have more fun then in a successful sales position. If you are in an ineffective sales organization then move on and find a more succesful one - life is short don't waste it. Remember your family and God are #1. Take time off - small breaks are more conducive to success (long breaks can create stagnation and lethargy. Use the afore mentioned rules and you too can be in the top 5% of your profession earning 75%+ of the income! Then you will learn that the 1% of those 5% go on to super stardom as they establish their own businesses (this is how I started my various businesses - headlight cleaning and restoration, TCA peels, skin peels, various patents, etc... - we are the number 1 supplier in the world of all our products)- do not do this until you have been in the top 5% for a while and have a lot of success under your belt. When you become succesful - remember to give back or pay it forward. Give to help those in less desirable circumstance. Help those in need. It will make you feel good and help the world be a better place. Be nice, and learn to forgive and forget. Life is too short to hold grudges. Learn to enjoy life and those around you - your life will be more satisfying and have more meaning! Good luck and I look forward to meeting you as a super successful salesperson and entrepeneur in the near future!
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Omar Martin |
2008-04-25 |
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Title: 3 Expert Sales Tips
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Do you have a good product but having a hard time getting more people to buy? I've found that the solution is usually very basic. There are many little things that can be tweaked to make a sales process more effective but here are 3 basic secrets I can share with you to increase your sales right off the bat.
These methods will work regardless of what you are selling or how you are selling it. That's the beauty of it! You see it doesn't matter if your prospect is hearing, watching or reading your sales pitch; these practices can make a huge difference if you just apply them.
#1 Build Impulse:
Impulse is your prospects "willingness to buy." You must understand that your customers impulse is at ZERO when they first come across your product. It is YOUR job to raise that impulse to the point of purchase through a series of well delivered messages. This is called a "presentation" or if you're old school (like me) it's called a "Sales Pitch."
Your pitch has to be well thought out in order to raise impulse effectively. You must anticipate those points in the pitch where the prospects impulse level will drop. Use the products hot spots to raise the impulse back up and always close at the very peak of their impulse level for best results.
#2 Leverage The Law of Averages
The number one way to double your sales is to double the amount of people you expose to your product. Every product and every salesperson will have an inherent law of average. This law represents the relationship between the customers that refused to buy and those that actually bought. For example a 1:10 law of average means that you must get 9 no's before you arrive at one sale.
Remember this is an AVERAGE. It's not to be taken literally. I might get 2 sales right off the bat and then get like 18 "No's" back to back. At the end of the day you average out your yeses and nos to get your LOA. Now, lets say you wanted to make 20 sales today, if you spoke to 100 people today and only made 10 sales then how can you make 20 sales tomorrow? You got it! Talk to 200 people.
#3 Up-Selling
I think this one of the most common areas where marketers and sales people drop the ball. They invest all this time and money into finding prospects then when they develop a buyer they just stop selling. Hello??? You have a buyer here. Buyers BUY. So keep selling! Suggest other products that might benefit the customer or perhaps a volume discount a second item. Whatever the case may be, you have to sell more or at least generate another lead from this sale. Ask them what friend or family member could benefit from an item like this of their own.
All you have to do is ask? Whats the worst that can happen, they might say "No, I'll just take one." Big deal! Let me ask you a question... when you go to McDonald's and order a value mealdont they ask you if you'd like to "super size it"? Does anyone ever say "No never mind, I just wont eat anything at all now because you asked me to buy more." Of course not! So what are you afraid of? Sell. Sell. Sell!
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Scott Deane |
2007-08-23 |
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Title: Challenges Within the Sales Job Market
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The sales job market is one of the fastest growing and dynamic sectors within the UK.The main reason for this is because new businesses are constantly being set-up and of course, these establishments will invariably require the expertise of sales professionals in order to develop their market share. The main problem within the sales job market is that there is a large amount of job candidates who are looking for a proportionally smaller number of suitable roles. The fact that there are many sales opportunities within the market does no automatically mean that all these opportunities are lucrative or offer any scope for career development. Another major problem which exists within the sales job market is that there are very few companies or recruitment agencies who are willing to employ inexperienced sales candidates such as graduates and graduate calibre people. This is primarily because many firms and sales consultancies would rather consider seasoned sales professionals over new job market entrants.
All these challenges mean that graduates and graduate calibre people are more likely to get hired for sub-standard and sometimes exploitative sales roles. Such roles provide these candidates with very little chance of having a fulfilling and successful sales career in the long-term. The only way for candidates to overcome these challenges is to secure the services of an experienced and reputable sales recruitment consultancy. These consultancies and agencies become leaders in graduate selection and sales training in the UK by developing contacts and trust with corporate clients over the years. These agencies are able to build an extensive clientele base which includes some of the world’s best known brand names because of their comprehensive services and work ethic. Their success can be largely attributable to their unique style and delivery of specialist sales training.
Leaders in the sales recruiting field believe that with the right attitude, there is nothing which sales candidates cannot achieve, regardless of the extent of their commercial sales experience. It is on this premise that these companies have transformed a countless number of inexperienced sales individuals into best performing sales professionals. Many of the sales trainees at these agencies have gone to add value the sales operations of both medium-size and large companies. There is no doubt that with the help of a recruiting agency, candidates have an increased chance of securing the most desirable sale roles. With this in mind, it is little wonder why an increasing number of people are choosing recruiting firms over job hunting on their own.
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