Copywriting For The World - Powerful Words And Seo Mean Sales

Publisher:	Angela Booth
Date:	2008-04-24
Word count :	521

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25 Million Dollar Sales Words

Jo Mark

2007-11-30

		Title: 25 Million Dollar Sales Words

Internet sales, for the most part, are consummated via the written word. While it is true, video is becoming more popular, and pictures will always have a role, most sales are made with your written copy. Certain words are more powerful than others in their ability to persuade your customer to make a purchase. Ideally, your sales copy will contain plenty of these million dollar sales words. By using lots of these persuasive words, you are more likely to convert prospects into customers. And, in any business, that is your final objective.

Choosing the right words for your sales copy can make or break a product. In fact, it can make or break your business! You want your sales copy to grab your prospect and compel him or her to buy. That is the only job of good sales copy.

Following is a list of 25 million dollar sales words that convert buyers. Your results can be improved dramatically by using some of the following million dollar sales words below. Use them liberally in your headlines, titles, ads, emails, subject lines, and sales pages and watch your results skyrocket.

Amazing Bonus Cure Discount Discover Easy Excellent Exclusive Extraordinary Fast Fix FREE Guarantee Help Important Increase Incredible Money New Powerful Profit Quickly Remarkable Sale You

Of course, this is not a comprehensive list. There are many more words that persuade prospects to buy. In fact, some words are quite effective in one niche, but don’t work at all in others.

Give potential customers a hopeful vision of how your product will improve their life. By addressing their concerns and desires, they will be more motivated to purchase your product or service.

Always keep in mind that your prospect is a person just like you. Ask yourself “What words would inspire me to buy this product?” Make a list of these inspirational words and use them in your sales copy. May these 25 million dollar words provide you with the means to create a 25 million dollar bank account! Start writing!

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How To Use Copywriting To Boost Your Online Business

jeremy gislason

2007-04-11

		Title: How To Use Copywriting To Boost Your Online Business

Copywriting, which is the most fundamental skill in any online business, is an important part of Internet advertising. It is the art of writing sales and marketing materials, which can promote your business on the Web. Being able to learn and master this art can help your business stand out from all the other online businesses of the same type.

The Effect Of Copywriting On Your Online Business

Copywriting can either boost your business into success, or it can run it into the ground, and it can depend greatly on how good your sales copies are. Learning how to use words to properly promote your product or service can generate a great amount of sales for your online business and bring you thousands of members to your mailing list. It can even boost your web site traffic through word of mouth if you write a copy that is intriguing or buzz-worthy.

Effective Copywriting For Your Web Site

Copywriting is effective in online marketing because the words or phrases that you use to entice your targeted audience can be placed on any web site and can be viewed by potential online customers, anywhere, anytime and all the time, as long as they are placed on proper portals that will attract possible customers for a specific product or service.

Keep in mind that internet users are constantly looking for information and solutions for their problems, so you should learn how to communicate directly to your target audience and give them the information that they are looking for.

Know how to captivate them by knowing your visitors’ needs and desires. Talk to your customers, and address their concerns. Remember that you are irrelevant when it comes to enticing people availing of your product or service, so make sure that you focus on them and not on you.

You could have the best product or service in the world, but if you cannot make your audience feel that their life would be better if they owned what you are selling, then, it is of no use. Pull the visitor into the copy, so you can present your product and make your offer.

Make sure that you write from the perspective of your target audience, and not on yours. You can only do this if you understand your target customer, so learn what their motivation is, and apply that to your copy. You can also create a sense of urgency in them, to make them feel the need to click on your link as soon as possible. Create an impression of scarcity through your words, and explain why they need to act now.

However you may choose to approach your target audience, remember that what you need to do is get their attention, so you can make your offer, and you can do this with a good and direct headline. You usually have pre-headlines that set-up your main headlines to attract the attention of the category of prospects that you want to rein in. Let them know what you have so they will know exactly, if you carry what they need. Tell them what your product is by giving them details. And if you think they don't need it, make them feel so with powerful copy.

Use paragraphs that are friendly by using short sentences and simple words. It is highly suggestible to itemize the benefits of the product, so you can give your visitors a better view of what they are getting. Have plenty of possibilities to make sure that you have at least one unbeatable and unique benefit that can convince a prospect to buy your product or service.

You can also include something extra as a bonus. Make sure that it has value, so people would be more enticed to buy your product or service just to get it.

Aside from the extras, you can also focus on your product or service for enticing your visitors by building-up your product, telling them that the price of the product or service is a good value. Tell them what makes your product unique, and what sets you apart from your competition. You can prove your claims by adding testimonials or sales statistics to your copy.

Making your words sell through your sales letters is guaranteed to increase your conversion rate.

Powerful Copywriting And Search Engines

Since there are over billions of individual pages on the Internet, getting your potential customer to find you in cyberspace is not easy; but with the help of search engines, they are provided a means of doing just that. Learn how to manage search engines to boost your web site's traffic, and increase the rate of conversion of your online business.

Effective and concise search engine copywriting can dramatically increase your web site’s targeted traffic, and you can do this by optimizing its use. When using search engines, you need to make sure that you are using keyword phrases that will bring specific traffic to your web site.

Analyze your competition and check what type of keyword phrases are being used most often, to give yourself a better chance of increasing your web site hits. Make sure that your targeted keywords are found in your filenames, title, headline, and description tags, as well as your web site content.

Copywriting is a fundamental skill in online businesses. Because the Internet is primarily a visual medium, you need to come up with copy that makes your page stand out over the millions of similar pages online. Keep your copy short, concise, and meaningul. Most of all, make it hypnotic.

Remember that having the best product in the market is not enough since you also need to learn how to motivate your audience to buy it. Fifty percent of successful sales depends on powerful copywriting. Make yours count.

Jeremy Gislason is a leading expert on membership sites, marketing and online business. Get a 10% Discount on all writing services and Free Phone Consultation here: Website URL http://www.surefirewealth.com/goto/Copywriting_Services.html

Copywriting Secrets Part 1 - Five Proven Techniques That Force Your Readers To Buy

Adam Bauthues

2007-04-07

		Title: Copywriting Secrets Part 1 - Five Proven Techniques That Force Your Readers To Buy

Words are powerful things. For example, just by changing one word in an advertisement I have seen clickthrough rates increase by 500% or more overnight. Copywriting is a skill that you will want to practice on a daily basis and test out continually. It sounds like a daunting task at first but super affiliates have been making it much easier by employing some of the simple and powerful copywriting techniques below.

1) The Positive Experience Technique

I list this first because when you sit down to craft any advertisement or start copywriting for a new product offering, you must always provide your reader with a positive experience. Put yourself in a positive place before you even start. It helps to think of the last "perfect" day you experienced or glance at a picture that really moves you before you begin writing. Copywriting is no more than creating the optimal emotional landscape for your readers. While educating your readers and providing them with helpful information, throw in a few jokes. A smile or a good laugh does wonders for sales!

2) The Storyboard Technique

Tell a story. This is especially effective when your story is starting off the sales letter or advertisement. People are drawn in by stories and if it is compelling, they will forget they are being sold to. This copywriting technique is as old as the trade itself, but it should never be forgotten.

3) The Question Technique

Ask questions of your readers. Get them involved so they feel as if they are a part of the actual process. There is no quicker way to get your reader involved with the material than to ask them a question. They will have no choice but to answer it in their head. This copywriting technique is the most powerful way I know to lead your reader to specific action. Use questions to lead your readers to the answers you would like to provide to them. Doing this from start to finish is incredibly powerful.

4) The Common Ground Technique

No matter what it is you are selling it is important to let your reader know that you understand their position. They are reading your information because they ware interested. They are looking for a solution to a problem or an answer to a question, so put yourself in their position for a minute. Wouldn't you like to know that the person behind the text understands you? Let your readers know that you understand them and that you found the solution to their problem and wish to share it with them as well. As you practice your copywriting skills always remember you are in the business of providing solutions.

5) The Credibility Technique

It is important to use words that are familiar to your target audience. You can also set yourself apart from other affiliates by using a few technical terms that your readers may not understand, but that you can explain in a really simple way. This copywriting technique builds your credibility in the readers mind and will give you an edge over other affiliates if employed correctly. You are appearing helpful and you are also showing that you are an expert in the subject matter at hand.

These 5 copywriting techniques are general suggestions, and all of them can be expanded upon and fine tuned. The next time you read a sales letter for an affiliate product you wish to promote, look for these 5 techniques. If the product is a hot seller you can bet that the copywriting contains many of these elements, if not all.

Adam Bauthues is a successful entrepreneur both in the online and offline arenas. To learn more about why affiliate marketing is considered the easiest and most efficient way to earn money online, and how you can dominate any affiliate marketing niche no matter your current level of knowledge, please visit: http://www.affiliatemonthly.com

What is Copywriting and 4 Steps to improve online sales

Markus Skupeika

2007-01-06

		Title: What is Copywriting and 4 Steps to improve online sales

Just what is copywriting? put simply, copywriting is a key part of any marketing, advertising, public relations, informational or educational efforts

Focusing on promotion of business using words and copy is what copywriting is about. By promoting or selling a business through words using great persuasive writing is the overal goal of copywriting.

Web Copy writers offer words that convert to sales on websites. Using persuasive writing web copy writers are the selling force for most successful websites.

Content is clearly the most important. Pictures and images does not really sell, it is the content on the page.

Remember that most people simply scan websites. To catch eyes of web surfers you will need good headlines tailored to the readers. Focused, clear and concise copy will keep them there.

Most should not use the same amount of text as you would for a print brochure. Dont confront readers with long continuous blocks (yawn!) of text. To make text more readable to your users follow these steps:

Some simple concepts to help increase conversion and keep readers invoved. Highlighting keywords using typeface and color variations.Using meaningful sub-heads - not overly clever ones. Using bulleted lists always helps to identify important keyphrases. Sticking to one idea per paragraph. Not letting your web content get stale. Refine and add to your site on a regular basis to keep it fresh. As a good rule to remeber, keep it simple for readers as copywriting and good selling content is not the same as your english teacher taught you.

Last look into hiring a seo copywriter who knows about copywriting websites and how to attract traffic from search engines.

Also they work with search engine submission optimization service.

Here are some other secrets of professional copywriters whether writing for the web or any other medium: Copywriters should keep sentence short. Most good copy is not the same from what your english teacher taught you. Use statements that bring in the reader. Make sure your copy looks good in organized paragraphs. The paragraphs should not be to long and keep one concept in mind.

Any specialized writing niche website copywriting and different specific writing topics require some specialities. Be sure that these writers can fit your personal industry or niche market. Make sure you get a writer with experience in the niche market or is willing to learn is priceless.

Seo copy writing has become the best service in any business. With creating content that sells and constantly doing it, copywriting services are your sales people. Since your business is also on the web, you need to have good selling content and constantly bring it to your customers. Markus Skupeika
Find more information on search engine submission service with a free e book on Monopoly Marketing.
Also Free Search Engine Copywriting Free Ebook download online today.

Five (5) Major Pitfalls Of Ad Copywriting And What You Can Do To Avoid Them

Carla Lendor

2006-08-10

		Title: Five (5) Major Pitfalls Of Ad Copywriting And What You Can Do To Avoid Them

For all of us involved in advertising the challenge of producing that one piece of copywriting magic that sends our sales soaring is never far from our minds. Face it, copywriting is not all about aesthetically pleasing language, it is about sales. The most aesthetically pleasing copywriting is not necessarily the most persuasive that will produce the greatest sales. More often than not, simple language is what produces the most sales. This, in no way implies that you should abandon your artistic abilities when writing your ad copy.

Great copywriting demands discipline, imagination, creativity and hard work. You will not become a great copywriter overnight. Even for the best of us, it takes time to master the skill of ad copywriting. With hard work, dedication and purpose you will be able to acquire the techniques that will have you producing great ad copy.

In this article you will learn about the pitfalls you must avoid if you wish to improve your ad copy:

Wrong or Misleading Information

There is nothing worse than an ad copy that misrepresents it products or services. The only person it hurts is you. Yes, you make a few quick bucks but misleading information will eventually destroy your credibility.

Solution: Thoroughly check the facts of your copy before submitting it.

No call to action

Many times we are guity of producing great ad copy be omit the call to action. You must tell your readers exactly you expect of them, whether to sign up to your mailing list or buy your product. The call for action is what turns visitors into customers.

Solution: State precisely what action you want from your readers

Sexist language

Sexist or gender specific language can be offensive to people and will only serve to alienate your readers.

Solution: Use gender-neutral phrases. Use of plurals is also recommended.

Alienation of Readers

Your audience should always be the primary focus of copywriting and thus your writing style should reflect that of your audience. Unnecessary words and phrases will confuse your audience and take the punch out of your ad copy.

Solution: Avoid the use of technical jargon. Simplicity is the key to effective communication. Make sure your copy is concise. Don't speak over the heads of your readers or try to impress them with words and phrases they do not understand.

Emotionless Language

Emotion is the central nervous system of copywriting. People buy on emotion not words. Bland copy does not appeal to the emotion of your readers. To write emotionally charged copy that creates an attachment between your readers and products you must first understand your customers needs, moods, personality and desires.

Solution: You must try to understand what motivates them into buying your product. Get to know your customers and understand what motivates them into buying your product. Appeal to the emotions of your readers. Emphasise with your customers.

If you keep those tips in mind when preparing your ad copy, you will see significant improvements in your copywriting.

Copywriting For Increased Sales Lead/Site Visitor Conversion

Sammer Hakim

2006-05-06

		Title: Copywriting For Increased Sales Lead/Site Visitor Conversion

Copywriting is to your website what an engine is to a car. Just like a finely tuned engine, powerful copywriting keeps your site running like a well-oiled machine.
Consider the change of a single word or headline has boosted response rates by a whopping 76%! Clearly, copywriting is a very specialized skill.
Unfortunately, many business owners only change their copy when all else fails. What few realize is compelling copy is the main factor influencing people to buy. It ranks over and above fancy graphics and company achievements. It is your website’s salesperson - often referred to as salesmanship in print.
NOT ALL COPYWRITING IS THE SAME
There are copywriters that specialize in web content, sales letters, print advertising, search engine marketing and more. It should be clear that each of these mediums needs a special kind of copy. Never assume a top-class copywriter in one area will reproduce the same results in another.
Keep in mind there are two main approaches any copywriter must consider. Let’s take SEO and web content as an example.
SEO copywriting involves writing copy for search engines that ultimately attracts visitors to your site. This is the warming phase where whetting the prospects appetite is priority. This style involves a certain level of finesse and intuition on the copywriter’s behalf.
The web content style is converting prospects into customers once they visit your site. Both writing styles are totally different.
Sadly, most sites only convert between 0.05% - 2% of their visitors. More often than not, it’s not the domain name or the product - it’s the copy. If first-rate copy can increase your conversion rate by even 1%, that’s dozens more customers for you.
Excellent web copywriters write in a way search engines find absolutely irresistible. It’s like they invented the equivalent of online chocolate that search engines crave. Unless you know what you're doing, don;t try and write your own copy. Stick with a proven expert and witness the dramatic effect powerful copywriting can have on your business.
SEO Copywriting
Search Engine Optimization (SEO) copywriting is probably the most critical aspect of your entire copywriting effort. It acts as your sites doorway for drawing in visitors.
SEO copywriting aims to:
1. Boost your website’s search engine ranking using specific keywords
2. Bring your site qualified traffic which is pre-disposed to your services and subsequently;
3. Increase your sales
Yet SEO copywriting is unlike any other writing. It’s grueling work and extremely challenging due to its twofold purpose:
1. Writing for web users and
2. Writing for search engines
An SEO copywriter strikes this fine balance by strategically placing keywords throughout your site for higher search engine placement without compromising the flow or eloquence of the content. Accomplishing this optimizes your site and attracts hordes of qualified traffic.
SEO copywriting is not just about writing pure content. It encompasses everything in your website that search engines recognize and assign a value to. This includes:
· Keywords: The words your customers use when searching for you
· Page-elements: This includes little-known items like H1 & H2 tags, page titles, headings, keyword frequency and density. It requires a little more technical knowledge.
· Organizing content into a systematic manner so both users and search engines find it easy to read
Bringing these components together in a cohesive way is critical to a site’s success. By tactically positioning keywords all over your web pages, capturing potential customers is inevitable. Once a user enters the same keywords in a search engine, the search engines detect a match and shuttles your site up the rankings for the user to see.
Your site will only be thrust as high as your SEO copywriting allows. That’s how critical world-class SEO copywriting is to your business. Also, don’t assume any copywriter will automatically write effective SEO copy – they won’t.
Make sure you ask a copywriter if they have written for SEO before hiring them.

Common Copywriting Mistakes That Kill Sales

Jonathan Hook

2008-04-16

		Title: Common Copywriting Mistakes That Kill Sales

Most business owners who write their own sales materials have had little or no training in copywriting. Their sales never reach full potential because of common copywriting mistakes that sabotage their efforts. Copywriting is an art that must be learned. Time, effort and thought must be put into good copy.

Are you guilty of the common copywriting mistakes below?

1. Focusing on yourself instead of the customer. Lots of businesses like to brag about their expertise or how many years they've been operating. But statements such as "We've been in business for over forty years..." are usually met with a shrug of the shoulders or a "who cares". Customers don't want to listen to you stroke your own ego. They just want an answer to the question, "What's in it for me?"

If you keep using the words "I" or "we" consider ways to reword statements to use the words "you" or "your" instead. Talk TO your customers...not AT them.

2. Using jargon or "tech-talk" that not everyone understands. Don't assume customers will know what you mean if your start throwing industry terms around.

Imagine writing copy for an auto mechanic. Your average customer probably doesn't even know the difference between struts, manifolds, and spark plugs. They just want their car fixed. Speak in words they'll understand.

3. Using big words to try and sound intelligent or superior. This can be a big turn-off for readers. Write just like you would talk if you were sitting with them, eating lunch.

4. Poor spacing and formatting. Don't write in big blocks of text without rest. Keep paragraphs to about three to five sentences each to make reading easier.

5. Sentences that go on and on. Keep sentences short, punchy, and to the point. It helps improve readability and comprehension.

6. Not including a call to action. One of the basic principles of copywriting is to end your copy with a clear call to action. Don't assume anything. Tell your reader exactly what you want him or her to do.

And make it easy for them to comply. Ordering instructions that are confusing or make them jump through hoops will not be followed.

Now that you've learned to avoid the most common copywriting mistakes, go back and re-read some of your old copy and I bet you made at least one or two of these them. Fix them and there's a good chance your sales will improve!

Easy to Implement Copywriting Secrets

Glen Hopkins

2007-10-25

		Title: Easy to Implement Copywriting Secrets

Other than a great product and a great offer, what do you need to convert subscribers into paying customers? Great copywriting!

Whether you write your own copy, hire someone to write it for you or use copywriting software, you need a basic understanding of what great copywriting looks and reads like. This is true in both the online world and the offline world. Good copywriting generates sales; great copywriting creates wealth.

Copywriting is simply salesmanship on paper. In a nutshell, copywriting is all about persuasion and motivating people to take action. If you are passionate and enthusiastic about your product, you can write great copy. Because at the core of all great copy is emotion. By using words to tap into people's emotions, you have the power to persuade them to buy from you. Ignore emotion and people will ignore you.

To keep your visitors from ignoring you, apply the following principles to any ad, sales letter or promotional material that you create:

1. Draw attention to your product by speaking to your readers' fears, problems and wants.

2. Include every single reason why the prospect should buy your product by focusing on the benefits (what's in it for them) rather than the features (what the product is).

3. Present facts and prove them, leaving no room for doubt.

4. Highlight your offer and stress the value of the product rather than the price.

5. Restate your benefits and provide an ironclad guarantee to reverse any risk the prospect may feel when buying the product.

6. ASK for the sale.

7. Make the ordering process as easy as possible.

8. Limit your use of exclamation points. Overuse of this punctuation mark detracts from your message and decreases your credibility.

9. Identify yourself and your company so your readers know exactly whom they are dealing with. Let them know you are real and the owner of a legitimate business. Post a picture of you and provide contact information.

10. Give your credentials and provide testimonials to establish yourself as an expert.

11. Utilize bulleted lists, especially when writing web copy. It allows for ease of reading and allows you to include lots of information in a concise, precise manner.

12. Keep your language simple and your tone direct. In other words, write the way you talk with your friends. Big, flowery words lose readers, most of whom read at a seventh grade level.

By following these tips, you are well on your way to converting a high percentage of your traffic into sales.

Copywriting For Increased Sales Lead/Site Visitor Conversion

Sammer Hakim

2006-05-06

		Title: Copywriting For Increased Sales Lead/Site Visitor Conversion

Copywriting is to your website what an engine is to a car. Just like a finely tuned engine, powerful copywriting keeps your site running like a well-oiled machine.
Consider the change of a single word or headline has boosted response rates by a whopping 76%! Clearly, copywriting is a very specialized skill.
Unfortunately, many business owners only change their copy when all else fails. What few realize is compelling copy is the main factor influencing people to buy. It ranks over and above fancy graphics and company achievements. It is your website's salesperson - often referred to as salesmanship in print.
NOT ALL COPYWRITING IS THE SAME
There are copywriters that specialize in web content, sales letters, print advertising, search engine marketing and more. It should be clear that each of these mediums needs a special kind of copy. Never assume a top-class copywriter in one area will reproduce the same results in another.
Keep in mind there are two main approaches any copywriter must consider. Let's take SEO and web content as an example.
SEO copywriting involves writing copy for search engines that ultimately attracts visitors to your site. This is the warming phase where whetting the prospects appetite is priority. This style involves a certain level of finesse and intuition on the copywriter's behalf.
The web content style is converting prospects into customers once they visit your site. Both writing styles are totally different.
Sadly, most sites only convert between 0.05% - 2% of their visitors. More often than not, it's not the domain name or the product - it's the copy. If first-rate copy can increase your conversion rate by even 1%, that's dozens more customers for you.
Excellent web copywriters write in a way search engines find absolutely irresistible. It's like they invented the equivalent of online chocolate that search engines crave. Unless you know what you're doing, don;t try and write your own copy. Stick with a proven expert and witness the dramatic effect powerful copywriting can have on your business.
SEO Copywriting
Search Engine Optimization (SEO) copywriting is probably the most critical aspect of your entire copywriting effort. It acts as your sites doorway for drawing in visitors.
SEO copywriting aims to:
1. Boost your website's search engine ranking using specific keywords
2. Bring your site qualified traffic which is pre-disposed to your services and subsequently;
3. Increase your sales
Yet SEO copywriting is unlike any other writing. It's grueling work and extremely challenging due to its twofold purpose:
1. Writing for web users and
2. Writing for search engines
An SEO copywriter strikes this fine balance by strategically placing keywords throughout your site for higher search engine placement without compromising the flow or eloquence of the content. Accomplishing this optimizes your site and attracts hordes of qualified traffic.
SEO copywriting is not just about writing pure content. It encompasses everything in your website that search engines recognize and assign a value to. This includes:
· Keywords: The words your customers use when searching for you
· Page-elements: This includes little-known items like H1 & H2 tags, page titles, headings, keyword frequency and density. It requires a little more technical knowledge.
· Organizing content into a systematic manner so both users and search engines find it easy to read
Bringing these components together in a cohesive way is critical to a site's success. By tactically positioning keywords all over your web pages, capturing potential customers is inevitable. Once a user enters the same keywords in a search engine, the search engines detect a match and shuttles your site up the rankings for the user to see.
Your site will only be thrust as high as your SEO copywriting allows. That's how critical world-class SEO copywriting is to your business. Also, don't assume any copywriter will automatically write effective SEO copy - they won't.
Make sure you ask a copywriter if they have written for SEO before hiring them.

When "Wimpy" Makes Your List Of Power Words

George Dodge

2006-01-05

		Title: When "Wimpy" Makes Your List Of Power Words

You may not think of "wimpy" as a potential entry on your list of power words. Think again. The fact is, there are literally hundreds (thousands) of words that can pack a punch - and that's an important step in your attempt to gain and hold the attention of potential customers. Consider what makes a power word, and how to use them.

Have you ever seen a child fall asleep in the high chair, face in the plate? That's a power nap. If you describe how tired that child was, the word "sleepy" simply won't suffice. You may be tempted to go first to that good old stand-by - "very." But "very sleepy" also doesn't get the message across. "Exhausted" becomes a power word in this case, because most readers will be able to visualize that "exhausted" child who is now peacefully snoring in her spaghetti.

Drop those words like "very" and find some words with real punch. "Incredible," "humongous" and "tremendous" become your best friends.

While your copy needs power words that vividly describe, you also have to pay attention not to overuse those words. With too many of these descriptive power words, your reader may lose interest and simply move on.

Power words are not all about description. You may find that some power words are not descriptive at all. "Now" is a power word that's often under utilized. One of the reliable techniques used in selling is to appeal to the reader's sense of urgency. You can do that by using words that bring that urgency to the forefront of the reader's mind - words like "quick," "fast" and "urgent."

But what if you're selling a product that's only going to pay off over the long term? Weight loss products are a good example. Everyone knows that purchasing the latest weight loss aid - whether it's exercise equipment or diet supplements - isn't going to result in pounds that fall off even as you're standing up from your computer. But your copywriting should urge the reader to start "now." Remind him that the product can't help unless he takes that first step - and that he should take that step "now."

There are lots of other power words that simply jump off the page to bring the reader in. Words like "free," "special offer," "sale," and "discount" immediately conjure imagines of saving money. "Profitable," "informative" and "valuable" make you certain that this is a purchase that will be beneficial.

One of the most important power words available has only three letters and its value is often overlooked. It's y-o-u. When the word "you" appears in text, the message becomes personal, the potential more real.

One common mistake in the use of power words is the use of words that aren't commonly known and understood. Instead of looking for an incredible new word, try stringing together common words to effectively present the idea to your reader.

Sprinkle your copywriting with power words and watch your sales skyrocket!

Don't be a wimp! Use powerful descriptive "picture words" in your copy. Wimpy headlines and sales copy will result in wimpy sales!

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