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Coffee with a Conscience: Why Buy Fair Trade Coffee |
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| Publisher: |
R.L. Fielding |
| Date: |
2008-03-05 |
| Word count : |
726 |
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Coffee is second only to oil as the most traded commodity in the world, and the United States is its largest consumer. While the average cost for a pound of coffee ranges from $3.00 to almost $40.00, the average third world coffee farmer receives only 25 to 50 cents. Though a good yield can garner close to $10,000 a year for the average farmer, by the time that same yield hits the cup in the US, it is worth more than three-quarters of a million dollars. Before harvested coffee beans make it to the US, they are bought and sold by middlemen, who set the per pound price paid to disadvantaged farmers. Though there have been initiatives to curb the middleman’s influence, there hasn’t necessarily been a way to side-step them completely, until now. Fair trade organizations, such as Fairtrade Labelling Organizations International (FLO) and FLO-CERT, provide strict guidelines that follow coffee beans from plant to finished product. When a product is designated Fair Trade Certified(TM), it means it has been produced for a fair price, under safe and healthy conditions, and in accordance with direct trade standards that give the farmer more control and allow them to compete globally. Fair trade organizations also work with farmers to promote community development programs and environmentally sustaining farming practices. More consumers are switching to Fair Trade coffee. As awareness and availability increase, more people are making the decision to purchase Fair Trade Certified products. What started as a grass roots effort to help struggling farmers in third world countries has grown to a world-wide movement to ensure coffee producers are able to sustain their families, communities and their harvest. Fair Trade Certified coffee is growing in popularity and can now be bought in most supermarkets, from wholesale suppliers or through online coffee retailers. It is sold as ground coffee, coffee beans, coffee pods or even instant coffee. Major coffee shops and restaurants are beginning to offer Fair Trade Certified coffees side-by-side or as an alternative to regularly produced coffees. Does Fair Trade coffee cost more? While there is a slight variance in pricing when compared with mass-produced products, Fair Trade Certified coffee is priced competitively with other gourmet and specialty coffees, and any difference will decrease as Fair Trade coffee sales increase. Bypassing the middlemen allows Fair Trade Certified coffee prices to stay competitive while netting the farmer a bigger return. How does purchasing Fair Trade benefit coffee farmers? Under fair trade agreements, farmers receive a set minimum price for their product, unlike regular coffee growers whose income is generally far below market value. Fair Trade certification also helps farmers implement organic growing practices, better labor practices, and safer working conditions. Benefits reach the farmers through a labeling and audit system that tracks the coffee from harvest to packaging. Can you taste a difference? Fair Trade coffees don’t taste different because they are grown the same as any coffee, but under improved conditions. Many fair trade organizations are working with farmers to develop organic and shade grown coffees techniques which means coffees that are healthier for you and the environment. How do you know if you’re buying Fair Trade Certified coffee? To find Fair Trade coffee at your local store or via an online retailer, simply look for the Fair Trade Certified Mark on the package. By selecting products licensed to use the certification mark, you can be sure your purchase is making a positive difference by helping disadvantaged farmers get a better deal. About CoffeeCow CoffeeCow.com goes to great lengths to provide the highest quality products, the fastest service, and the deepest discount prices you will find on coffee pods, single cup coffee makers, and a wide selection of related coffee supplies. Developed by coffee professionals with over 35 years of experience in fulfilling any coffee service need, CoffeeCow offers all the coffee conveniences for your home or office. Visit http://www.coffeecow.com for more information. R.L. Fielding Bio R.L. Fielding has been a freelance writer for 10 years, offering her expertise and skills to a variety of major organizations in the education, pharmaceuticals and healthcare, financial services, and manufacturing industries. She lives in New Jersey with her dog and two cats and enjoys rock climbing and ornamental gardening.
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Related Article:Coffee with a Conscience: Why Buy Fair Trade Coffee |
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2006-10-19 |
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Title: Is Fair Trade Coffee Really Fair?
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The US consumes about 20% of the world's coffee production. This makes it a huge market and the demand of that market is one of the things that keeps coffee prices fairly high. One might think that part of that price gets back to the people who actually grow the coffee, but traditionally it hasn't. Only a tiny bit of the price we pay for coffee makes it back to the producers, but it's not enough to support production costs, much less a family. The tiny, almost trivial, amount that makes it back to the workers forces them into a cycle of poverty and debt. The Fair Trade movement was developed to try to change that. Among other things, to be Fair Trade certified means that the growers will get at least $1.26 per pound for their coffee, much better than the typical 40-60 cents. Using determination and persistance the Fair Trade movement has convinced over 100 companies, including Starbucks and Peets, to give you the opportunity to buy fair trade coffee. More and more companies are also joining this rapidly growing movement. In addition to giving the grower a fair price, the movement is also pushing for organic farming methods, the idea being that organic farming is easier on the environment, fewer pesticides and chemicals are used, and it is also cheaper for the farmer. This makes it a win-win situation with the farmer incurring lower costs, getting more money, and not contaminating the land. So what, exactly, is Fair Trade Certified Coffee? Basically it's the coffee sold by a company, such as Starbucks, that has entered into an agreement with a licensing company to purchase Fair Trade Certified coffee. Transfair USA is the only Fair Trade certification company in the US, but there are 17 of these companies worldwide. Certification guarantees that the Fair Trade requirements are met. These requirements include that a minimum price is paid to the growers for the coffee, the buyer assists the grower with access to credit (to pay for harvesting,) and an incentive for growers and marketers to enter into longer term contracts. Long term contracts provide stability for the farmer, since he doesn't have to worry about where he will sell his coffee crop. Before Fair Trade the minimum price for the coffee might be as low as 20 cents a pound. The ability to make enough money to live on, and raise a family on, means a great deal to the growers. It also gives them a greater incentive to be productive, since they know the extra work is meaningful. In addition to the certifications for the buyers there is a similar system for the growers. The Fairtrade Labeling Organization (FLO) maintains a producers registry. In order to be a part of this registry the producers (farmers) must meet several criteria. They have to be poor, they cannot make use of hired labor, and they have to be democratically organized into small farmer associations. This ensures that the benefits of the Fair Trade movement go to the people who need it the most. The Fair Trade movement is powered by a small, but growing, and very energetic group of people. Using grassroots activism, not government regulation, they are seeing encouraging and growing results among the various coffee companies. As mentioned above, over 100 companies are participating to a greater or lesser degree. There are a number of companies that are already 100% Fair Trade and more that are transitioning over from the traditional trade methods. To learn more about Fair Trade Coffee, which companies are involved, and to see if you want to get involved, just go to your favorite search engine and type in "fair trade coffee."
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James Grierson |
2006-02-22 |
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Title: History of Coffee: Part V - Speciality Coffee
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With the large multi-national coffee companies focused purely on coffee as a commodity rather then a drink to be savoured, it allowed a new sector to emerge in the coffee industry: Speciality Coffee. Speciality coffee was nothing new, rather the opposite; it stripped coffee making back down to the grass roots: pure arabica beans, roasted long enough for the coffee to fully develop all its characteristics and flavours. During the ‘Dark Age’ of coffee there was still excellent coffee available, if you knew where to look for it. A number of small cafes and shops continued to trade, sourcing and roasting high quality arabica beans. These outlets were typically run and frequented by immigrants (usually Arabs, Turks, Greeks and Italians), far from the mainstream. All this began to change in the 1960s, with the post World War II ‘Baby Boomers’ coming into adulthood. Many of this generation were keen not to follow in their parents footsteps, preferring to act in a more bohemian way. For them, these cafes and shops were an ideal place to meet, read poetry, take drugs and experience alternative culture. One such coffee shop in Berkeley (California) is widely credited as being the main inspiration on the emergence of the speciality coffee sector. Peet’s Coffee & Tea store, opened in 1966 by Alfred Peet (dubbed the ‘grandfather of speciality coffee’), enthused a number of its customers, who later became key players in the speciality sector. Peet, an immigrant from Alkmaar (Holland), had developed a distinctive style of roasting coffee from working in his family’s coffee and tea business. After emigrating to California, aged thirty-five, he opened his shop employing his artisan coffee roasting techniques to build a loyal customer base. Peet’s coffee was so loved that he even had his own set of groupies: the ‘Peetniks’. Two of Peet’s most important customers (historically) were a couple of Seattle coffee lovers named Jerry Baldwin and Gordon Bowker. In 1971, after tasting Peet’s fine brews, they were inspired to open their own coffee shop back in Seattle called Starbucks. Starbucks opened as a bean-only-store, steadily building a loyal customer base during the 70s and early 80s through its fine arabicas and darker roasts. In 1984, the director of retail operations and marketing, Howard Schultz, tried to persuade Baldwin and Bowker to open the first Starbucks coffeehouse. Schultz had just returned from a trip to Milan, where he had noticed the existence of coffeehouses on almost every block. These were not just places to enjoy great espresso coffee, but also served as meeting places. Schultz was keen to recreate this kind of coffeehouse in America, but Baldwin and Bowker rejected Schultz’s plans as they were unwilling to get into the restaurant business. Undeterred, Schultz left Starbucks in 1985 to open his own coffeehouse, ‘Il Giornale’. Still using Starbucks coffee beans to make espresso drinks, Il Giornale proved extremely popular with the Seattle public. So popular in fact() that, in 1987, Schultz was able to buy Starbucks from Bowker and Schultz. Changing Il Giornale’s name to Starbucks, Schultz began to rapidly expand, opening over 1,000 stores in a decade. The story of the first British speciality coffeehouse also involves Alfred Peet. In 1995, Scott and Ally Svenson wanted to open a coffeehouse in Covent Garden, London. Their background was in marketing and design and, even though they were originally from Seattle, they did not know much about coffee. This is why they approached Steven Macatonia and Jeremy Torz of Union Coffee Roasters. Steven and Jeremy had fallen in love with coffee while working at Peet’s in California. On their return home they decided to open their own roasting outlet and were soon supplying places such as the River Café, the Caprice, and the Ivy. The Covent Garden coffeehouse, named the Seattle Coffee Company, was another big success and inevitably expansion soon followed. The rapid growth of the company caused increasing demand on Union Coffee Roasters, so the two companies decided to merge together. In 1998, after opening over 60 outlets throughout the UK, Starbucks came knocking at their door. They saw the acquisition of the Seattle Coffee Company as an ideal way to enter the UK market. Soon the Seattle Coffee Company was no more, with all its stores re-branded as Starbucks. The popularity of coffeehouses has been phenomenal. Almost every high street in Britain has a least one coffeehouse now. Words such as espresso, cappuccino and café latte are commonplace. In fact the price of a café latte is now one of the products that the British government use to measure inflation. Market analysers believe that the success of the coffeehouse is not solely due to the coffee they serve, but the atmosphere in which it is served. Coffeehouses in Britain in the 1990s were a break from convention. In the consumerist landscape of the high-street, coffeehouses represented a place to relax. Customers were encouraged to take their time over their coffee; sit on big comfy sofas; offered the daily newspapers to read; allowed to idle the afternoon away watching the world go by. In other words, coffeehouses had returned to playing their original role in society, as they had done when they first arrived in Britain back in 17th Century. The growth of these coffeehouses has helped to heighten the public’s awareness of the speciality coffee sector. Increasingly, individuals are looking to have a slice of the coffeehouse in their own home, investing in espresso makers and other coffee accessories. Coffee is now widely available from a multitude of origins, roasted to differing degrees and ground to your requirement. In short, the ‘Dark Age’ of coffee is well and truly over. James Grierson is the owner of Galla Coffee: www.gallacoffee.co.uk - Uk online retailer of designer coffee accessories. Through the Coffee Knowledge section of his website he aims to help people understand more about coffee and give them tips on how to make great tasting coffee in their home. Check out www.gallacoffee.co.uk/acatalog/Coffee_Knowledge.html for more articles.
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George Moore |
2008-02-12 |
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Title: Questioning The Truth About Fair Trade Coffee:
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Some Interesting Facts and questions about Fair trade gourmet coffee: 1. The targeted gourmet coffee farmer who needs fair trade owns a farm less than 10 acres; his family runs and works the farm, they live in a third world country or remotely up in the mountains of a central America country like Brazil. They get about $.65 cents per pound without fair trade and make less than $10,000 annually. They desperately need fair trade to get out of their poverty. 2. Without phones, newspapers, television, telephones, cell phones, and in most cases running water and electricity - how does this farmer even know about " Fair Trade" in the first place? 3. With no savings; no banks; no loans; and no finances how does this farmer pay the fees to get certified fair trade? 4. How much advertising does Fair Trade do out side the US? Zero! If they did where and which media would they use? 5. Interesting most of the Fair Trade Coffee Companies in foreign lands are owned by Americans or large co-ops partially owned and funded by Americans. 6. Fair Trade doubles the price of coffee the farmer recieves but does nothing to ensure the laborers who work the farm receive any more money. Hence all the large farms owned by Americans but worked by locals help the Americans get much richer but do nothing for the local coffee workers. 7. Fair Trade does not do anything to ensure the coffee is any better or better quality - it only ensures that the price is higher. 8. Fair Trade is not recognized in China or Russia or Japan or any of the coffee countries. 9. Fair Trade has helped many Americans feel much better about themselves. 10. It has done very little to help the farmers who need it the most. In summary Fair Trade makes us Americans feel good about ourselves; helps us pay higher prices for poorer coffee; helps the big and rich farmers get richer. It does nothing to help the pheasant farmer we dream it is helping. And it gives us a false marketing ploy that Fair Trade is actually a better quality coffee i=when in fact it only means its a more expensive gourmet coffee. And really it gives us a false sense of self worth and that we are helping poor farmers when we are not.It causes us to pay too much for bad coffee and to think Fair Trade has anything to do with "quality" when it doesn't. It doesn't do anything to help the labor pool who work on the coffee farms nor stop children from working on coffee farms. But it has raised up the price of coffee and our awareness. Only if it could be more truthful and helpful
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Johnathan Bakers |
2007-03-18 |
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Title: If You Love Cappuccino....
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There is a type of coffee, called Fair Trade coffee, that is produced a little differently than other types of coffee. By "produced differently", we do not mean that the beans used are inferior, or that the coffee produced will be different. The purpose of Fair Trade coffee is to protect coffee workers, and any coffee grower or producer in this organization agrees to make sure that the people who harvest and sort coffee products are treated fairly. In the United States, we consume a great deal of coffee. Most people can't imagine starting their day or finishing a meal without a cup of coffee. But we never give a thought to how coffee beans are produced, harvested and shipped. We just drink it and take all of that for granted. But maybe we should think about fair treatment for coffee workers. In many areas of the world, coffee workers are treated unfairly. Large plantations hire laborers at paltry wages and then expect them to work long, backbreaking hours in the sun. Plantations that are part of Fair Trade Coffee have agreed to respect coffee workers' rights. They agree to meet certain minimum standards for working conditions and worker compensation. The organization behind Fair Trade Coffee tries to educate the coffee consumer so that he will be encouraged to buy products that are not being produced by exploited laborers. Fair Trade Coffee encourages consumers not to buy products they do not certify, and they will not certify a product if it comes from a producer who has unfair conditions. The concept is that American coffee drinkers will not want to support a company that mistreats its workers, any more than the American consumer wants to buy clothing that is produced in sweatshops. Excellent products for your coffee, your cappuccino or your espresso are available from producers who treat their workers fairly. As a matter of fact, some people have referred to exploitative plantations as "sweatshops in the fields". And even the small farmer who sells his coffee bean to big exporters is treated unfairly since he gets very little pay for the coffee, even when rates are high. This leads to poverty and destitution in the countryside. If you believe that it is wrong to support organizations that do not treat their workers fairly, it is time for you to start paying attention to Fair Trade Coffee labels. You can find very good quality coffee that is endorsed by this organization. You can go to the Fair Trade Coffee website, and you will find a list of producers who are part of their agreement and have been certified to be fair to their workers. Dean's Bean brand is just one example of how you can enjoy your cup of morning mocha while you make sure that the people who worked so hard to bring it to you are not being treated unfairly.
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Johnathan Bakers |
2006-12-04 |
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Title: Try Cappuccino From Fair Trade Coffee Beans
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Fair Trade Coffee is an organization that protects the laborers who work hard to bring you great coffee. Fair Trade Coffee is produced a bit differently from regular beans, but still ensures that the beans are of the highest caliber. In the United States people drink a lot of coffee, from cappuccino to espresso. Most people couldn’t face a day without their morning cup, but most people have no clue how coffee is made. Fair Trade Coffee helps bring information on this process to the many coffee drinkers in the U.S. In the past many workers who toil to pick and plant the beans have been mistreated. Fair Trade Coffee is made on plantations that have a great record for worker’s rights. The working conditions have to be safe and the employees are paid a fair wage for their work. Fair Trade coffee focuses on social and economic justice for coffee producers, while also bringing high quality coffee products to the U.S. Those of use who are coffee types will enjoy knowing that their cappuccino consumption is helping others. If the coffee is being produced under poor working conditions the organization will not certify the coffee beans. Since so many workers suffer from poor conditions and inadequate pay, we should support Fair Trade Coffee by buying the coffee and still helps its workers. Fair Trade Coffee holds the highest standards to its certification process making sure we know what we are getting. Next time you are sipping on your espresso make sure you know that your coffee didn’t come from a “sweatshop in a field.” This refers to the farmers who own plantations where their workers are mistreated. These farmers are paid poorly and mistreated. You can find many Fair Trade Coffee suppliers that will fit the need of any coffee types! You can get order off the Fair Trade Coffee website or find some in a shop near you. You will feel good know you are doing what you can to help others!
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Johnathan Bakers |
2007-03-18 |
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Title: If You Love Cappuccino....
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There is a type of coffee, called Fair Trade coffee, that is produced a little differently than other types of coffee. By "produced differently", we do not mean that the beans used are inferior, or that the coffee produced will be different. The purpose of Fair Trade coffee is to protect coffee workers, and any coffee grower or producer in this organization agrees to make sure that the people who harvest and sort coffee products are treated fairly. In the United States, we consume a great deal of coffee. Most people can't imagine starting their day or finishing a meal without a cup of coffee. But we never give a thought to how coffee beans are produced, harvested and shipped. We just drink it and take all of that for granted. But maybe we should think about fair treatment for coffee workers. In many areas of the world, coffee workers are treated unfairly. Large plantations hire laborers at paltry wages and then expect them to work long, backbreaking hours in the sun. Plantations that are part of Fair Trade Coffee have agreed to respect coffee workers' rights. They agree to meet certain minimum standards for working conditions and worker compensation. The organization behind Fair Trade Coffee tries to educate the coffee consumer so that he will be encouraged to buy products that are not being produced by exploited laborers. Fair Trade Coffee encourages consumers not to buy products they do not certify, and they will not certify a product if it comes from a producer who has unfair conditions. The concept is that American coffee drinkers will not want to support a company that mistreats its workers, any more than the American consumer wants to buy clothing that is produced in sweatshops. Excellent products for your coffee, your cappuccino or your espresso are available from producers who treat their workers fairly. As a matter of fact, some people have referred to exploitative plantations as "sweatshops in the fields". And even the small farmer who sells his coffee bean to big exporters is treated unfairly since he gets very little pay for the coffee, even when rates are high. This leads to poverty and destitution in the countryside. If you believe that it is wrong to support organizations that do not treat their workers fairly, it is time for you to start paying attention to Fair Trade Coffee labels. You can find very good quality coffee that is endorsed by this organization. You can go to the Fair Trade Coffee website, and you will find a list of producers who are part of their agreement and have been certified to be fair to their workers. Dean's Bean brand is just one example of how you can enjoy your cup of morning mocha while you make sure that the people who worked so hard to bring it to you are not being treated unfairly.
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Johnathan Bakers |
2006-12-04 |
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Title: Try Cappuccino From Fair Trade Coffee Beans
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Fair Trade Coffee is an organization that protects the laborers who work hard to bring you great coffee. Fair Trade Coffee is produced a bit differently from regular beans, but still ensures that the beans are of the highest caliber. In the United States people drink a lot of coffee, from cappuccino to espresso. Most people couldnt face a day without their morning cup, but most people have no clue how coffee is made. Fair Trade Coffee helps bring information on this process to the many coffee drinkers in the U.S. In the past many workers who toil to pick and plant the beans have been mistreated. Fair Trade Coffee is made on plantations that have a great record for workers rights. The working conditions have to be safe and the employees are paid a fair wage for their work. Fair Trade coffee focuses on social and economic justice for coffee producers, while also bringing high quality coffee products to the U.S. Those of use who are coffee types will enjoy knowing that their cappuccino consumption is helping others. If the coffee is being produced under poor working conditions the organization will not certify the coffee beans. Since so many workers suffer from poor conditions and inadequate pay, we should support Fair Trade Coffee by buying the coffee and still helps its workers. Fair Trade Coffee holds the highest standards to its certification process making sure we know what we are getting. Next time you are sipping on your espresso make sure you know that your coffee didnt come from a sweatshop in a field. This refers to the farmers who own plantations where their workers are mistreated. These farmers are paid poorly and mistreated. You can find many Fair Trade Coffee suppliers that will fit the need of any coffee types! You can get order off the Fair Trade Coffee website or find some in a shop near you. You will feel good know you are doing what you can to help others!
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Greg Mee |
2007-06-13 |
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Title: Is Fair Trade Coffee Really Fair?
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The US consumes about 20% of the world's coffee production. This makes it a huge market and the demand of that market is one of the things that keeps coffee prices fairly high. One might think that part of that price gets back to the people who actually grow the coffee, but traditionally it hasn't. Only a tiny bit of the price we pay for coffee makes it back to the producers, but it's not enough to support production costs, much less a family. The tiny, almost trivial, amount that makes it back to the workers forces them into a cycle of poverty and debt. The Fair Trade movement was developed to try to change that. Among other things, to be Fair Trade certified means that the growers will get at least $1.26 per pound for their coffee, much better than the typical 40-60 cents. Using determination and persistance the Fair Trade movement has convinced over 100 companies, including Starbucks and Peets, to give you the opportunity to buy fair trade coffee. More and more companies are also joining this rapidly growing movement. In addition to giving the grower a fair price, the movement is also pushing for organic farming methods, the idea being that organic farming is easier on the environment, fewer pesticides and chemicals are used, and it is also cheaper for the farmer. This makes it a win-win situation with the farmer incurring lower costs, getting more money, and not contaminating the land. So what, exactly, is Fair Trade Certified Coffee? Basically it's the coffee sold by a company, such as Starbucks, that has entered into an agreement with a licensing company to purchase Fair Trade Certified coffee. Transfair USA is the only Fair Trade certification company in the US, but there are 17 of these companies worldwide. Certification guarantees that the Fair Trade requirements are met. These requirements include that a minimum price is paid to the growers for the coffee, the buyer assists the grower with access to credit (to pay for harvesting,) and an incentive for growers and marketers to enter into longer term contracts. Long term contracts provide stability for the farmer, since he doesn't have to worry about where he will sell his coffee crop. Before Fair Trade the minimum price for the coffee might be as low as 20 cents a pound. The ability to make enough money to live on, and raise a family on, means a great deal to the growers. It also gives them a greater incentive to be productive, since they know the extra work is meaningful. In addition to the certifications for the buyers there is a similar system for the growers. The Fairtrade Labeling Organization (FLO) maintains a producers registry. In order to be a part of this registry the producers (farmers) must meet several criteria. They have to be poor, they cannot make use of hired labor, and they have to be democratically organized into small farmer associations. This ensures that the benefits of the Fair Trade movement go to the people who need it the most. The Fair Trade movement is powered by a small, but growing, and very energetic group of people. Using grassroots activism, not government regulation, they are seeing encouraging and growing results among the various coffee companies. As mentioned above, over 100 companies are participating to a greater or lesser degree. There are a number of companies that are already 100% Fair Trade and more that are transitioning over from the traditional trade methods. To learn more about Fair Trade Coffee, which companies are involved, and to see if you want to get involved, just go to your favorite search engine and type in "fair trade coffee."
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Catherine Jones |
2007-05-22 |
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Title: Fair Trade Fundamentals
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Youre buying coffee. One label says this roasted mountain-fresh Colombian coffee is ideal for all coffee makers. But is it ideal for the coffee beans maker, the farmer? Your choice is empowering. When you choose fair trade, you get more than coffee; you get the opportunity to enrich someones life. What Is Fair Trade? Fair trade is an international alternative trading system designed to empower disadvantaged farmers, artisans, and labourers. The movement began 50 years ago when international aid organizations worked to help farmers and labourers in Africa break free from oppressive trading practices. These inequitable trading practices still exist today. Farmers and artisans in developing countries rely on intermediaries for market information and trade. These middlemen usually pay less than market price and keep the producers trapped in a cycle of poverty. Small-scale farmers cant afford to produce the crop. They cant afford the overhead or their financings interest rates. They abandon their farms, or, in the case of some cocoa producers, they employ unpaid workers, often children. Through fair trade, farmers and artisans deal directly with members of fair trade organizations, bypassing the middleman and receiving a fair and sustainable wage for their work. According to the Fair Trade Federation, the goal of a member organization is to benefit the artisans they work with, not maximize profits. By reducing the number of middlemen and minimizing overhead costs, FTOs (fair trade organizations) return up to 40 percent of the retail price of an item to the producer. Producers receive a fair wage for their product, children are not exploited, and long-term relationships are encouraged to provide continuity in trading. Fair trade considers the enduring well-being of the person behind the product. Who Decides Whats Fair? In Canada, the Fair Trade Certified logo is managed by TransFair Canada, a nonprofit organization that belongs to the international Fairtrade Labeling Organization (FLO). Use of the logo comes with very strict rules and terms, to which all members are bound by contract. The Canadian Fair Trade Certified logo is applied to product-specific items only, meaning that the product, not the company, is certified as fair trade. On the other hand, the Fair Trade Federation logo identifies the company as a certified member. Two of the largest members in the US are Ten Thousand Villages and SERRV International. The Fair Trade Federation and FLO monitor their producers and members. They ensure that the playing field of trade is level and fair. For the consumer, these logos assure that the goods are produced in environmentally responsible conditions and that the cultures and communities of the worker are respected and sustained. Is It Working? Yes. According to the Fair Trade Federation, sales for Ten Thousand Villages in the US and Canada between 1985 and 1998 increased by nearly $15 million, creating over 12,000 full-time jobs for artisans and farmers. As more consumers use their purchasing power for social justice, large corporations consider the fair trade alternative. Currently, there are 117 Canadian fair trade licensees, and 44 source countries are registered with the FLO. Todays fair trade products include crafts, coffee, tea, chocolate, soaps, cosmetics, sugar, and fruit. Coming soon are wines, nuts, oils, and more. A consumer in Canada buys fair trade and a child in Colombia goes to school. Thats a strong cup of coffee.
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George Moore |
2008-02-11 |
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Title: Questioning the Truth About Fair Trade Coffee:
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Some Interesting Facts and questions about Fair trade gourmet coffee:
1. The targeted gourmet coffee farmer who needs fair trade owns a farm less than 10 acres; his family runs and works the farm, they live in a third world country or remotely up in the mountains of a central America country like Brazil. They get about $.65 cents per pound without fair trade and make less than $10,000 annually. They desperately need fair trade to get out of their poverty.
2. Without phones, newspapers, television, telephones, cell phones, and in most cases running water and electricity - how does this farmer even know about " Fair Trade" in the first place?
3. With no savings; no banks; no loans; and no finances how does this farmer pay the fees to get certified fair trade?
4. How much advertising does Fair Trade do out side the US? Zero! If they did where and which media would they use?
5. Interesting most of the Fair Trade Coffee Companies in foreign lands are owned by Americans or large co-ops partially owned and funded by Americans.
6. Fair Trade doubles the price of coffee the farmer recieves but does nothing to ensure the laborers who work the farm receive any more money. Hence all the large farms owned by Americans but worked by locals help the Americans get much richer but do nothing for the local coffee workers.
7. Fair Trade does not do anything to ensure the coffee is any better or better quality - it only ensures that the price is higher.
8. Fair Trade is not recognized in China or Russia or Japan or any of the coffee countries.
9. Fair Trade has helped many Americans feel much better about themselves.
10. It has done very little to help the farmers who need it the most.
In summary Fair Trade makes us Americans feel good about ourselves; helps us pay higher prices for poorer coffee; helps the big and rich farmers get richer. It does nothing to help the pheasant farmer we dream it is helping. And it gives us a false marketing ploy that Fair Trade is actually a better quality coffee i=when in fact it only means its a more expensive gourmet coffee. And really it gives us a false sense of self worth and that we are helping poor farmers when we are not.It causes us to pay too much for bad coffee and to think Fair Trade has anything to do with "quality" when it doesn't. It doesn't do anything to help the labor pool who work on the coffee farms nor stop children from working on coffee farms. But it has raised up the price of coffee and our awareness. Only if it could be more truthful and helpful
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