Advertising Course

Publisher:	Seth Willis Jr.
Date:	2007-05-05
Word count :	510

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Why do you need Advertising and how an Advertising Agency can help

Keira Wattson

2007-09-14

		Title: Why do you need Advertising and how an Advertising Agency can help

Advertisement is a publicity tool to promote a product or service. Advertising is a form of public communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. In advertising you will find many variations of purpose such as publicity, public relations, product placement, sponsorship, and sales promotion. These forms of media help to send particular messages to the masses to trigger a desired effect.

An advertising agency is a marketing service that assists companies in planning advertisements. When the clients seek the help from advertising agencies, then they provide various services for creating, planning, and handling advertising. Advertising also handles overall marketing and branding strategies for the clients. There are various departments in the advertising agency - creative department, account services and creative services, as well as many more.

The purpose of advertising is to introduce a product into the market, create some attention and interest among the consumers towards a product, and encourage all consumers to purchase a particular product to win the loyalty and brand image. Advertising captures a share in the market and raises the standard of living of society.

No business or industrial enterprise can survive in the modern business world without advertisement; because in every business and industrial activities there is a cut-throat competition. To face and win the competition successfully, it has become imperative for every enterprise that it advertises what it has and what it wants to sell to the customers.

Advertising is useful not only for the business and industrial enterprises but for the whole community as a whole. For convenience, the advantages or economic utility of advertisement can be broadly divided into four parts - Advantages to producers, middleman, customers, and advantages to society.

Advantages to producers- Creation of demand for new products
Increase in demand
Stability
Sale, Profits & Goodwill increase
Helpful in facing competition

Advantages to middleman- Convenient in selling
Increase in sales
Stability in sales and profits
Increase in goodwill
Economy in selling

Advantages to customers- Knowledge of new products
Convenient in purchasing
Saving of time and labor
No possibility of cheating by the sellers
Increase of knowledge & Standard of living
Elimination of middleman

Advantages to society- Employment opportunity
Encouragement of healthy competition
Encouragement of research, development and Art
Industrial progress and prosperity
Help to press
Educative
If you need to extend market share, ensure greater performance and profit, or build barriers to competition, you have to develop your brand consultancy and business strategy. Your brand will also help you to motivate your workforce, or attract and recruit top talent. Your brand is a channel for business goals and the connective source for advertising agency. The brand agency is the essential status of advertising agency. The brand is performance measured and recorded in every encounter with your agencies, including customers, investors, employees, business partners, and media.
Advertising research is key to determining the success of an ad in any country or region. Once one knows what works in an ad, then those ideas can be imported by any other market. Market research measures on flow of attention and flow of emotion. The branding moments provide insight into what is working in an ad in any country because the measures are based on the visual, not verbal, elements of the ad. Advertising and Advertising agencies are the modern day weapons that enable businessses to survive in the rat race of the global business world today.

Why Plane Advertising?

Michael Arnold

2008-03-25

		Title: Why Plane Advertising?

It might not be an obvious choice for advertising, airplane advertising. We think of radio spots, newspaper advertisements, and – if our budget is large – billboards. We don’t often think of the plane advertising, but we should.

Airplane advertising has many advantages over more traditional advertising that makes it an ideal, if not obvious choice, for use of the advertising dollar. Let’s look at a few.

First, aerial advertising is relatively inexpensive compared to other forms of advertising. You can’t look just at the dollar spent, but the audience reached. That is, when you place a newspaper ad, you consider circulation. Well, you say, that newspaper has a circulation of 100,000, so that many people will see my advertisement.

Not so fast.

Unlike airplane advertising, not everyone who reads the paper will see your ad. That is, if the advertisement is placed in the local section of the paper, your advertisement will only be seen by those people who read that section (some might only read the front section and the sports page, while others might only read the classifieds).

Once people are reading “your” section, there’s no guarantee they will read the ad you want them to read. Many people don’t read the advertisements at all.

How is plane advertising different? It’s different in many ways. For example, you don’t ask potential customers to see your advertisement, you make sure they do. You don’t wonder if they read the airplane message; you know they do. You don’t even have to wonder if they remember the advertisement – studies show they do, when it’s sent to them via banner towing.

Airplane messages are the ideal form of advertising because advertisers don’t have to wonder if their ad was seen, they don’t have to worry that it wasn’t read and they certainly don’t have to wonder if it is remembered.

Aerial advertising has a nearly 100% “seen” rate, in that the majority of people will look to the sky when they are greeted with some plane advertising in the air. The majority of the people who see and read the advertisements will also remember them, so advertisers can be confident that their ads aren’t just seen, they are remembered.

Also unique is that advertisers don’t have to worry they are invading on their potential customer’s spaces. That is, there are no advertisements to place on car windows (which just get thrown away), no living rooms to invade through the television and no billboard to distract driving. While lying on the beach or enjoying a music festival, the potential customer only has to look to the sky to get the message.

Best of all, they remember the ad because it’s novel and creative. They don’t feel as if their lives have been invaded. Certainly, if they want to ignore the banner advertising, they can roll over on the beach, or not look up from the music festival activities, but since most people report a positive response to banner advertising, it’s safe to assume the majority of people won’t do that.

Why do banner advertising? Because it works. Your aerial advertising has a greater chance of reaching the intended audience more than any other form of advertising.

Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates. Michael Arnold is the Director of Arnold Aerial Advertising Inc. http://www.arnoldaerial.com. They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.

Online Advertising for Newbie

Tsuyoshi Suzuki

2008-02-22

		Title: Online Advertising for Newbie

You're new to marketing online, and you need to find out what resources are the best for advertising. What is all the hype about this new trend of online advertising called Pixel Advertising? Emagazine advertising is one of the most popular ways to market yourself online.

Netsurfer became the proverbial canary in the coalmine that succumbed to the hazardous winds blowing across the online advertising market. Participating in online forums about online advertising is an excellent way to get new ideas for your online advertising and for new search engine optimization techniques that are effective as the search engines change their ranking rules. Usually an unscrupulous competitor who wants to break a rival's bank, online "vandals" who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks.

The corollary to this law of web surfing behavior: Anyone who clicks through to your site via an online advertising link needs to know they've arrived at the right place as soon as they get there. So here it is, the first law of human web surfing behavior, which you absolutely must take into account when marketing your website: While surfing the web, almost everyone will hit the "back" button if they think there's a chance, they've come to the wrong web page. On the internet, your advertising through search engines, directories, email and other sources takes care of getting the visitors to your website, your "retail store" on the web.

You can overcome the advertising challenge by using the techniques outlined in Part I and Part II of what it takes to advertise your internet business. There are many different factors to consider in running an online business, but I think advertising is one of the most confusing for people to grasp and understand. Effective online advertising is based on matching the ad, or site, to people who are already interested in the products and services being offered.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. But, unearthing these online riches entails balancing the advertising content so businesses can make money while at the same time not alienating viewers who, up until now, have not been forced to endure institutional advertising in their online video clips. Though there is a wealth of techniques through which online advertising can be carried out, the most popular form at the present is through rich media sources.

Those were just a few of the many ways to do free advertising of your online business. Blogging is a technique that is becoming an extremely effective and almost necessary method of advertising your online business. The infrastructure that is necessary for online advertising can become quite pricy if one wishes to develop an elaborate set of advertisements and as such many small businesses shy away from online aspect of marketing.

The fact is that online advertising is really not all that different in principle from advertising in the rest of the world, as some of the truly successful Internet marketing gurus have pointed out. Google made a revolution in advertising introducing the contextual advertising models in their services AdWords and AdSense. Marketers needed new advertising models so they started making ads using Flash.

So how do you keep online advertising traffic from bouncing? The affiliates can build their site and generate extra traffic by advertising their whereabouts through the numerous options available to online users. Article writing is one way for online businesses to create exposure to their products without the need of spending money for the production of advertisement clips that are more often than not, left unnoticed.

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months. If you are looking for free traffic to your site, make sure click the link in the resource box. Tsuyoshi E. Suzuki is an Expert Internet Marketer. Making money easy. Use this web traffic generator, you can get very targeted visitors to any kind of websites for FREE! Making money internet Now! http://www.my-money-printer.com

Effectiveness of Different Types of Advertising for Truck Insurance Industry

Joe Trzepla

2007-11-29

		Title: Effectiveness of Different Types of Advertising for Truck Insurance Industry

When you want to advertise about your truck insurance products and services, you have so many options. You can choose from the different types of advertising available to you to convey your message.

You can use TV advertising, press advertising, mobile billboard, web advertising, phone calls, word of mouth advertising, yellow page advertising, radio advertising, product placement and so on for commercial truck insurance and cargo insurance advertisements.

The effectiveness of a truck insurance advertising depends on its use, target, investment, creation and implementation. The effectiveness is also affected by the support of one to another. In a communication program, the medium has role to play. The effectiveness depends on the playing that role successfully.

You may be provided with biased information about the effectiveness of a truck insurance advertising type, by the players working in that field of truck insurance. So for a neutral idea on the effectiveness you have to see all the perspectives.

Every commercial truck and cargo advertising type has its effectiveness in some places and in some situations. It depends on when and how you use it. Make an advertising campaign innovative and interesting to get success with it. To see an example of a good advertisement see National Independent Truckers Insurance Company, RRG. created TV commercial at http://www.directtruckinsurance.com.

So many variables decide the effectiveness of the advertising type in case of truck insurance and cargo insurance. The size of ad, time of placement, target audience, the advertisement itself etc decide the effectiveness of that type of advertising. Creativity is another big factor in cargo and truck insurance advertising.

Following are the factors that help in measuring effectiveness of a type of advertising used in commercial truck and cargo insurance. They are the metrics in advertising.

Impressions- Number of people exposed to the advertisement. Frequency - number of times your truck insurance advertising reached each people Clickthroughs – The number of people who clicked on your advertisement Post-impression visitors – Visit by the visitor, at a later time Website traffic in unique visitors – increase in word-of-mouth Sales – what is the number of sales, amount of sale etc. Some of the statistics that shows the effectiveness and increase in the use of different advertising type.

In US traditional media is still have a big place in advertising. There are 13,599 radio stations, 2,890 broadcast TV stations, plus unlimited cable and satellite TV outlets, 2,366 daily newspapers, thousands of internet sites are working in the advertising field. There are also other players like direct mail, magazines, outdoor advertising, and other special and alternative advertising working in advertising.

The revenue earning is varies according to the number of players. Radio earns $20 billion annually, TV stations, cable, satellite TV stations together earn $67 billion, newspapers earn $49 billion, direct mail earns $24 billion, outdoor advertising earn $6.8 billion annually in revenue.

New media and technologies in advertising like blogs, mobile phone based advertising, podcasting, satellite radio, cable TV programming on-demand and online social networks are also doing well now.

In general, considering each one alone, Press is the highest proportion revenue earner in advertising. TV comes in the second position. Internet is growing at a very fast rate. Its share is rising in the advertising industry (source: Advertising Association).

Search marketing represents 39% of all online advertising spending and will account for 44% of online ad spending in 2010. Share of the different search engine marketing ways are 51% on paid search ads, 12% on search marketing agency fees for paid search, 6% on paid inclusion, 11% on search marketing agency fees for optimization, 10% on contextual ads and 11% on other areas of search marketing. ---- Forrester Research

According to a prediction, online advertising market will grow nearly $10 billion over the next few years. Internet advertising will increase from $6.6 billion in 2003 to $16.1 billion in 2009. ---- Jupiter/Click Z. Truck Insurance is the specialty of Joseph Trzepla. He occasionally consults with both Cover Me Insurance Agency, which is a truck insurance agency specializing in commercial truck insurance and cargo insurance and National Independent Truckers Insurance Company, RRG. a direct insurer of http://www.directtruckinsurance.com">truck insurance .

Advertising in Concessions

Kelly Church

2008-05-05

		Title: Advertising in Concessions

As is true with any business, advertising in the food concession business is extremely important in order to get the word out that a new business has come to town. However, while it is very important to utilize advertising when you are in any industry, it is even more important to use it in the concession business. Food concession businesses are working at an uphill climb as far as advertising goes. You don’t have a fixed building. No matter how permanent your location may seem you don’t have an absolutely permanent location. There are many different obstacles. However, if you use advertising, you can really make a difference in the number of customers you have. There are different types of advertising. There is word of mouth advertising, print advertising, and tv and radio commercial advertising.

One of the best types of advertising is word-of-mouth advertising. The reason this is one of the best is because you don’t do it. For one thing, it’s coming straight from the mouths of your already customers to the ears of your potential customers. Secondly it’s free. You don’t have to pay for this type of advertising and it is one of the most powerful types of advertising there is. By having great food, great customer service and great value, you can be sure to get this type of advertising. Be careful that you have all of these things because advertising works in both ways if a customer is dissatisfied. Most of the time, advertising is even worse if it’s negative because it spreads faster.

Another type of advertising is print ads. These are becoming more and more obsolete with the ever increasing popularity of the tv, radio, and internet. Some types of print advertising are flyers, business cards, and mail outs. These can all be varying prices ranging from fairly plain and simple to decked out with color copies. Either way you go try to make a lasting memorable impression. The down side to this is that flyers and mail outs can be considered to be very annoying junk mail. You do not want to alienate your customers by making them angry that you sent them a flyer. This is just something you should consider before you choose your form of advertisement.

Finally we have radio and television commercials. These are great ways to advertise but can be costly. The reason they are so great is because they let you see and hear the advertisement. Something is much more likely to get stuck in people’s minds when it is both seen and heard rather than just read. There is a downside to this, however it is not as negative as that of the print advertising. The down side of the tv or radio commercial is that people get annoyed because there are so many commercials. The thing that gets you around this as a business is that they have learned to accept that there are commercials that must be run for the tv show or radio show to stay on the air. Another downside however that is a little more detrimental is the increased popularity of DVR, a recorder for the tv that causes people to be able to fast forward through the commercials.

All of these types of advertising have problems of their own. So, before you choose the type of advertising you are going to use, make sure you have thought long and hard about what drawbacks you are willing to accept and which ones you aren’t. These choices are going to be based largely on the type of advertising budget you have. While there are drawbacks, advertising is necessary to flourish as a business.

Advertising in Concessions

Kelly Church

2008-04-15

		Title: Advertising in Concessions

PPC Advertising: The Maximum Minimum

Scott Lindsay

2007-01-21

		Title: PPC Advertising: The Maximum Minimum

Pay Per Click (PC) advertising places you in the driver’s seat when it comes to advertising. It is truly one of the most cost effective means of advertising on the Internet. PPC also provides the opportunity to recast your advertising in a very short period of time.

Minimum Words = Maximum Impact

It is often much easier to write more words than it is to boil down your thoughts into one small phrase. With PPC advertising you need to learn the skill of condensing.

Some of the PPC companies have unique rules that may make it even harder to come up with a PPC slogan that is helpful to you in marketing your product or service.

Some businesses hire SEO firms to develop their PPC advertising and often find a solid answer to achieving their advertising strategy. There is a process of developing a title and then writing the ad itself. In all, you will find you have very few characters to deal with so it is important to refrain from being long-winded.

Learning the skills of writing clear and appropriate copy for PPC advertising is possible and finding the appropriate keywords will ultimately help in driving customers to your website. As with all marketing techniques you may choose to gain help from someone experienced in the field of SEO, but may ultimately bring the development and decisions back in house once you feel confident enough in developing the PPC advertising on your own.

Because the PPC process requires a bidding process you may also want to take some time to learn how much money is appropriate to pay for bringing clients to your website. You also need to come to terms with how much money you are willing to spend. You will need to learn the purchasing habits of your target consumer. All of these considerations go into making PPC advertising work for you and your marketing goals.

PPC advertising is generally unobtrusive and should always be linked to information that bears a resemblance to the product or service you are offering. That is the beauty of PPC advertising. It provides a very specific target so you have the greatest opportunity to tape into motivated prospects.

Be careful in the selection of keywords, though. Weak keywords or keywords that are too vague can result in click-throughs that may have thought your site was something different. In the end it wastes the time of the prospect and causes you to pay for an ad with no impact. As you continue to use PPC you will learn what keywords work and which ones don’t. Indeed all of life is a mixture of trial and error.

Why Do you Need Advertising and How an Advertising Agency Can Help

Keira Wattson

2007-09-11

		Title: Why Do you Need Advertising and How an Advertising Agency Can Help

Ecommerce And Advertising

Scott Lindsay

2007-02-21

		Title: Ecommerce And Advertising

Did you know the same rules that apply for print, audio and video advertising are also true for Internet advertising?

In the United States the Federal Trade Commission is charged with the enforcement of 'truth in advertising' standards - even on the web.

Interestingly, it is the web designer or advertising agency that must validate the claims of the business. Essentially the manufacturers claims must be validated if advertising is going to be distributed that will make a claim. Since the ad agency or the web designer may be held partially liable for the advertising on a site it is always in their best interest to make sure the claims of the manufacturer can be validated.

Because certain product descriptions are lengthy and certain claims have conditions the use of disclaimers (or fine print) may be required to ensure you are following Internet advertising laws.

The FTC does allow autoresponder emails to 'fill in the blanks' on Internet advertising in some cases. If a potential customer signs up for more information then a full-disclosure of the products claims, contest conditions or other disclaimers may be sent to the prospect as a condition of full disclosure.

It is safe to say that many online businesses either are unaware of these rules or simply believe they will never be caught, but the FTC does look into fraudulent advertising - even on the web.

Understanding the rules of advertising will not only help you avoid problems later, it can actually help you devise a credible, well established advertising campaign now.

When deceptive Internet practices become commonplace, we begin to see a drop in consumer confidence in ecommerce. In effect, when an online business decides to flaunt the rules it provides a lasting distaste for other ecommerce solutions - even those who are above reproach.

If disclosures or disclaimers are needed the website owner must either provide all information in a conspicuous location near the originating claim OR they must provide a conspicuous link that will direct the consumer to the full extent of the advertising claim.

This does not ensure that the consumer will actually read the claim, but it must be readily accessible to the consumer for their inspection.

If you are reading this and you are a consumer you should know that if you visit a site that provides some pretty incredible claims it might be worth your time to look for disclaimers or disclosure notices. If they aren't provided or can't be substantiated you may wish to visit another ecommerce solution that does.

Advertising Online - The Online Advertising Surge

Brooke Hayles

2006-10-18

		Title: Advertising Online - The Online Advertising Surge

There are many advantages of online advertising. The biggest advantage and probably the most important is that you are able to reach a world wide targeted audience, whereas local ads may not be seen by everyone and the audiences are much smaller. Because of the ability to reach a bigger audience, advertisers are more likely to use the online advertising option.

Because you can reach so many people with online advertising, you will see more interesting ads. Companies are always thinking about new ways to capture an audience. You may think that television advertising has a bigger audience, but in all reality the internet has taken over. Because you can adjust your search options and cater them to your needs, you don't have to see ads you may have already seen whereas on television you have to see the ads every 10 minutes. This can actually turn people off.

What you need for online advertising

In order to do advertising online, you can have a web page that will have your ad on and can be SEO ready to appear in search engines. There are many services that can create press releases that provide an advertising announcement of your service. Also, companies use survey sites to entice you to view their ads and answer questions about the ad you have just seen. If advertising online fits your needs for a huge audience, you can check with many advertising companies that already promote a similar service.

How online advertising has changed small business marketing

The answer to this question has been 'yes' for many years now. Small businesses have the ability to use online advertising and reach many people that they would not have the resources or capital to do anywhere else. For the price of a web site and some simple SEO techniques, you can get your message out to billions verses thousands. Advertising online has become a tool for the small business owner.

The small business owner has been able to earn more income because of the ability to advertise online. This can account for the success of many businesses that would have been shut down because of lack of customers. There are some ways to advertise online and join forces with other web sites to raise income. The internet providers pay per click links; this enables you to make money when someone clicks the pay link from your web page. This is just one of the ways to increase sales and make some extra money. Perhaps advertising online might make paper ads obsolete in the future!

Summary:

The advertising world has changed since the introduction of online advertising. Small businesses that may not have been able to survive without costly advertising can now reach millions of customers through advertising online.

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