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10 Proven Secrets Tips To Mastering Google AdWords |
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Nickolie |
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2008-05-05 |
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Why Is Learning Adwords Good For The Bottome Line? I’d put together a quick post on some resources for learning adwords more effectively. Learning Adwords... is certainly a trial by fire for most people. I mean it seems simple enough when you first start, just write a little ad then set your budget. How much time should he spend learning AdWords and how much should he spend applying that knowledge to the ad group. Benefits of Mastering Google AdWords 1. Test Products - with Google AdWords you can quickly test a product to determine if there is a demand for it. If you generate a lot of clicks, this may mean you have a winning product. 2. Generate sales leads - use Google AdWords to generate leads by offering something for free to obtain their email address. Following this, create an autoresponder series to build a relationship with the person. Through this long term relationship you can continually introduce new products to them. 3. Sell your own products - this can produce large profits because you don't have to deal with any middle men which tend to reduce your total profits. 4. Sell other people's products through affiliate programs - you become the sales person for a large company. The company provides a quality product that is in high demand, with a professional web site and sales page. You simply direct visitors to this site and collect commissions for every sale you make. Here are some tips to get you started: 1. Do extensive keyword research first - use Wordtracker to find the best keywords that fit the product you wish to sell. Make a list of at least 50-100 keywords or keyword phrases. Create different ads based on your most targeted keywords. Not all keywords will necessarily be profitable, however you can use them later when developing content for your web pages. 2. Create several ads within an ad group - an ad group consists of a group of ads you create for the keywords you have researched. Choose your most targeted keyword or keyword phrase then create at least 2 different ads so you can see which ad produces the highest click through rate. The click through rate (CTR) is the ratio of the number of times a person clicks on your ad based on the number of times it is viewed. For example if 100 people see your ad and only one person clicks on your ad to be taken to your web site, then the CTR for that ad is 1/100, 1%. 3. Don't place too many keywords in one ad group - if your keyword phrase is "red wagons" then create an ad group of 2 ads containing this phrase. If your keyword phrase is "blue wagons" then create another ad group with 2 ads containing this phrase. All your keywords must be similar. 4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address. 5. Use strong verbs in your ad - strong verbs link directly to the five senses--touch, sight, smell, sound, and taste--and to familiar emotions. They are short and personal: "run," "fight," "love," "say." Weak verbs seem abstract and impersonal. They tend to be long words: "employ," "postpone," "construct." Here's a comparison of weak and strong verbs: Weak verbs Inform Reduce Indicate Modify Endeavor Desire Strong Verbs tell, say cut show change try want Next time you visit the grocery store look at some of the headlines of popular magazines ie Cosmopolitan Magazine. They spend millions of dollars researching words which will attract readers. By using strong verbs in your ads your visitor will be more inclined to take action. 6. Write ads that have rhythm - ads that have a flow nice flow to them effect people in a better way than ones that don't ie "simple self defense" 7. Set a daily budget - Google will recommend a specific amount to spend for each click. Don't go with their recommendation as they probably have their own self interest in mind. Start with a smaller daily amount than what is suggested ie 5 cents per click and keep a eye on your CTR. Ads shown at the top of the page don't necessarily produce the highest CTR. Aim for positions 6-8. Google will rotate your ads periodically so each one of them gets equal exposure. 8. Check on your ad regularly - when you first run your ad, check on it 3-4 times per day until you have got at least 50 clicks. 9. Refine your ads - discard those ads that are not producing a high click through rate. Continue editing those ads that work or create new ones within your same ad group until you find a winner. You can do this by using different combinations of keywords or trying different headlines. 10. Track your ads - track which ads produce the most clicks. The adtracker I recommend you use is Adtrackz: This software allows you to create a different URL for each ad and tracks how many clicks you receive each day from placing the ad. You can also use the Google tracker that's included with your AdWrords account, however it is not as powerful as Adtrackz and has much less features. When you have created a winning ad (high CTR) adjust the landing page of your web site until you convert the visitors into buyers.
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10 Proven Secrets Tips To Mastering Google AdWords Keywords: |
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business marketing ppc advertizing services ppc bid managment ppc affiliate programs 10 Proven Secrets Tips To Mastering Google AdWords Marketing Business |
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Related Article:10 Proven Secrets Tips To Mastering Google AdWords |
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Troy Morrow |
2008-01-02 |
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Google AdWords management is something that many people have undertaken to the great reward of their business. Google and other like them have created a system call AdWords. A number of people may think they have no idea what Google Adwords are, but they really do since any person that has used Google has seen Google Adwords ads on the right side of any Google page. AdWords are target specific words also known as keywords. With Google AdWords, management also involves experimentation with keywords and how well they rank for you. They allow a user to select were their website is to appear when specific keywords are entered into a search engine, such as Google. There are many professionals that specialize in Google AdWords management and countless people make use of them to get around the complications of finding the right keywords and deciding how in depth their campaign could be. Though efficient Google AdWords management, you can make sure that your products or services are found by the people who are looking for them. As you use Google AdWords, you can make it easier for the people who are looking for you to become aware of you. Obveuoisly, the use of such a powerful word search is sought after strenuously. Google has come up with I think is an ingenious way of determining the use of these selected words. They offer the webmaster or advertisers an auction like opportunity. By using a common word, such as bait food, you’re able to sort through several hundreds of thousands of website in an amazing rate. By auctioning each word to the highest bidders, Allows the highest bidder to get the top search engine spots, by using this auctioning process they are able to keep control of advertising traffic. They have even developed an AdWords tracking tool to help. Earn Google Cash Google earns its money by charging for the traffic produced through clicks that the keyword brings to the advertiser's website. If you are a deemed the highest bidder on this Adwords campaign, your ad placement will be next to Google search results. By being close to the top of the search results, it is extremely probable that a searcher would click on that of your advertisement rather than scrolling down the page sorting through hundred or more offerings. Sometimes, if the word is very popular, there could be over a million websites presented to the searcher. I haven’t found anyone patient enough to sort through hundred of sites, let alone at a rate of 10 sites per page that’s a bit much. If you want to be seen it’s best to be one of the top 10 or 15 websites if you hope to have any since of return on investment. Advertisers and webmasters alike who want to have concrete information on the results of their ad campaign program for the Adwords. Google has developed an exceptionally complex analytical program, which provides tons of specific information related to the advertiser’s campaign. This analytical information is provided by a program called Adwords tracking tool. This Adwords tracking tool can provide in just a few seconds the number of impression (this is how many times your ads where shown) and clicks, this can be a very valuable tool. Because each (click) can cost the advertiser anywhere from .01 to $50.00 or even more, some advertisers can get especially aggressive. I want Google Cash Google Adwords tracking tool can provide the advertiser with multi request like how long a searcher stays on their site along with page viewed, if they purchase anything, which Adwords campaign brings better results, and how much the Adwords campaign costs in relationship to the sales it generates. Google AdWords has a program called keyword tool that can distribute a list of Adwords likely to generate traffic and the competition associated with them. All of this information is obtained from the cookies that Google plants on each individual searcher’s computers, without the searcher's knowledge. Cookies are not illegal, even though not wildly popular with some people. Cookies are a key component to the total operation of the web. Without this information gathered through Google AdWords tracking tool, a lot less could be known about the effectiveness of online advertising. Google Adwords is a splendid tool in your tool kit of marketing on the web. This description of Google Adwords tracking tool is a short explanation. There is a heck of a lot more to be learned. Troy has been involved with creating busineesses for many years! With an in-depth knowledge of Business and helps others acheive their best. Visit Day Job Killer Google Assassin for more information.
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Keith Riffle |
2007-03-31 |
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Title: 5 Google Adwords Tips For Affiliate Marketers
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If you are an affiliate marketers who is new to Google Adwords, you have probably discovered two things: 1. Google Adwords isn’t easy. 2. Google Adwords can burn a hole in your wallet, fast. Many new affiliate marketers throw away their hard earned dollars on Google Adwords, because they have not had the proper Adwords education. However, with some Adwords training, you can lower your pay per click advertising costs and increase your return on investment. Below are five Google Adwords tips to help get your pointed in the right direction: 1. Consider turning the Content Network off. If you leave the content network on, you will often get untargeted traffic clicking away at your ads out of curiosity. If you do not want to turn the content network off, you should create separate ad groups and use Content bidding, because you can get traffic for much less. For example, a keyword with the Search Network on might cost you 25 cents per click, while the same keyword would cost about 5 cents a click using the Content Network. 2. Use a keyword tool to help generate search phrases. There are some good free keyword tools out there such as Lexfn, The Overture Keyword Suggestion Tool, Good Keywords, and Nichebot. These keyword tools will help you find relevant keywords with less competition. 3. Don't throw a bunch of unrelated keywords into one adgroup. For example, if you are selling ice to Eskimos, don't put "snowman" and "make money with ice" into the same adgroup. Rather, separate these keywords into their own distinct adgroups using common keywords. 4. Use your keyword in your ad, both in the headline and in the ad itself. Not only does this help your ad stand out because the keywords are bolded, but it may also help lower your cost per click, since it may increase your CTR. 5. Don't overspend per click. Divide the total price of your commission by 100 to get the maximum cost you should spend per click. For example, if your commission is $25, divide $25/100 to get a maximum 25 cents per click. This means that if 1 person out of every 100 people who clicks on your ad makes a sale, you would break even. While your product may convert at 1 in 50 or even higher, there is no way to know what your conversion rates are going to be without testing. Keep in mind that some products do not convert at 1 in 250, so try to be as conservative as possible with your bid costs, particularly when you are just starting out. If the keywords you want are more expensive than your maximum cost per click, try to think of related phrases that might trigger the same ad. This isn't EVERYTHING you need to know about Google Adwords, but its a good starting point. If you are serious about using Google Adwords to advance your affiliate marketing career, it is recommended that you read a good ecourse on how to beat Google Adwords, such as Beating Adwords, or getting personal help and support for Adwords through an affiliate marketing membership site such as Wealthy Affiliate. Need Help With Adwords? Click Here To Find Out Which Google Adwords Guides Are Duds, And Which Google Adwords Guides Live Up To The Hype
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Samuel Colon |
2006-05-18 |
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Title: Google Adwords Strategies and Tips
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Google Adwords Strategies and Tips Google AdWords Strategies & Tips contains the techniques, information and secrets for building a highly-effective campaign that minimizes your costs. Increase your click through rates (CTR), keep your costs reasonable and outsmart your competitors by taking advantage of the tips and strategies that we have learned by running AdWords campaigns for many of our clients. A cost effective way to advertise has great flexibility on the part of the advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after tracking the response of the visitors and the conversion rate. However testing keywords and ads to improve the conversion rate is a never ending process and one has to be very selective and alert in choosing the right ‘keywords’. You can be running an ad campaign at Google in minutes! Well to make your ad word campaign successful and worth spending I present some keen facts and suggestions to be considered while developing ad word advertisements. You should be very specific while choosing your keywords in the ads because being general in advertisements will bring traffic to your site but not many actual buyers in other words the conversion rate will be very less or your return on investment will be less. Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population. Always link to correct pages for example if you are advertising a particular product then link to the page in particular that is selling that product and not to the site’s homepage. User will never like much browsing and will ultimately leave for your competitor if isn’t able to find the desired information. So link to particular pages. Track The Return-On-Investment Of Each Ad oogle tracks the click through ratio of each ad. But it doesn't track the conversion ratio. Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment. Offer the benefits that your product will give the consumer because many times users are looking for those benefits and will be induced to your site. For example learn free, earn at home, become an expert, lose weight etc. Try to include such benefits in the ads and see the results soar. Include Targeted Keywords In Your Ad Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad. Record the return on investment of each ad to keep your expenses in your pre decided budget and update or change low ROT ads simultaneously. ROI is the base for which you are planning ads and it should not be under looked. Google offers the stats free for the ad words, hence you can use it and calculate the ROI and act accordingly. Google Strategies: Significantly improve the position of ads in your Google AdWords Select campaign Pay less by finding clever, inexpensive new keywords to use Save hundreds (or even thousands) of dollars on your overall AdWords campaigns Maximize your CTR Click Through Rate for your AdWords Select campaign Ensure that you don't get penalized by Google for ineffective, poorly-performing initial ads (this could affect your ranking for future AdWords placements for months or even years!) Calculate the ROI for your campaign (using the included Microsoft Excel ROI calculator spreadsheet) Determine what your optimal daily spend should be for your campaign Optimize your keyword selection through a variety of techniques Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost. My name is Samuel Colon, Online Business Man, the owner of http://www.realmoneysolution.com, your online resource to make money at home. If you are searching for a business opportunity so you can work from home, or an online home based job or idea that can help you change your career or generate extra income. Let us help you. We have compiled a comprehensive list of opportunities and ideas for you to investigate.
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Ron Isaiah |
2005-11-28 |
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Title: 10 Inside Secrets to Google Adwords - Part 3
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Has this ever happened to you? You spend hard-earned money on Google Adwords pay-per-click advertising and you lose more money than you make. It seems that Google is getting richer while you get poorer. There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising. Part 3 of this series continues the theme of revealing the inside secrets of successful, profitable advertising with Google Adwords. If you missed Part 1 or Part 2 of this series, simply send a blank email to googlearticle@superiormarketingpartners.com to get a all three parts of this series of articles emailed back to you automatically. Secret #8 - Track your ads by keyword in Google Adwords After spending the time setting up separate AdGroups within Google Adwords for each keyword as mentioned above, the key is to know which keywords are costing you money and which ones are profitable. The only way to know that is to track how many people click on the ad and which of those clicks convert into sales (or actions you hope the prospect to take, such as registering for your email newsletter, etc.). There are several ways to do this, including Google Adwords own ad tracking system (which I do not recommend for several reasons that I won't elaborate on in this brief article). Ad tracking basically comes down to a choice between paying for a subscription to a service or buying software that installs on your own web hosting server. From hard-won experience, let me tell you to avoid the subscription services altogether. Relying on someone else's service for your critical stats is a gamble you do not want to take. There are several good software programs out there that will do the job, but I recommend the one you can find at: http://www.superiormarketingpartners.com/adtracking.html Secret #9 - Put keywords in your ad text in Google Adwords Did you know that the keywords that are part of the text of your ads in Google Adwords will appear in BOLD? If someone searches for "plastic widgets" and your ad text reads "50% off plastic widgets", then the phrase 'plastic widgets' will appear in bold when your ad is displayed. This makes a huge difference in the click-thru rate of your ads! If you don't believe me, simply follow the tip mentioned above for split-testing your ads and create two ads, one with the keywords in the ad text and the other without. You will be surprised at how much better the Google Adwords ad with the keyword(s) in the ad text performs. Secret #10 - Only run ads on the Google 'Search Network' in Google Adwords When creating a new campaign in the Google Adwords system, the default campaign settings are configured to show your ads on both the 'Content Network' and the 'Search Network'. Google has a pay-per-click affiliate program called Google Adsense. This program pays people for each click on Google Adwords ads that are displayed on their own web sites. The problem for you, the Google Adwords advertiser, is that you do NOT want your ads showing up on any old website that has relevant content to your ad. You only want your ad displayed to people actively searching for the keyword(s) that trigger the display of your ad. Why? Because these are the best prospects for whatever you are trying to sell! The power of the Google Adwords system is that you can attract highly-targeted, motivated buyers to your site by displaying an ad relevant to what a person is searching for at the moment that person is looking for what you are selling. By allowing your ads to be displayed on Google's 'Content Network', your ads are showing on all kinds of websites being casually surfed by people that may not be interested at all in what you are selling. This means you are paying for these Google Adsense clicks for less than qualified prospects. The first thing you should do when creating a new Google Adwords campaign is uncheck the 'Content Network' box in the campaign settings and limit your ads to being displayed only on Google's 'Search Network' to insure only highly qualified and motivated prospects click on your Google Adwords ads. Make no mistake about it...finding qualified, motivated buyers and getting them to your website when they are ready to buy is what doing business online is all about. There is no better marketplace for this steady stream of valuable traffic than with Google Adwords. By employing the tips and strategies outlined in this series of articles, you will be armed to the teeth to convert those hard earned dollars spent on Google Adwords into profits for your online business! ************************ Ron Isaiah is an expert online marketer. Get free eBooks, mini-courses, tips and tricks by visiting http://www.superiormarketingpartners.com
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Ron Isaiah |
2005-09-20 |
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Title: 10 Inside Secrets to Google Adwords - Part 2
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Are you frustrated with spending your hard-earned money on Google Adwords and losing more money than you make? Part 2 of this series continues revealing the inside secrets of successful, profitable advertising with Google Adwords. If you missed Part 1 or Part 3 of this series, simply send a blank email to googlearticle@superiormarketingpartners.com to get a all three parts of this series of articles emailed back to you automatically. Secret #4 - Make separate AdGroups for each keyword within Google Adwords Google Adwords lets you create up to 25 campaigns per account, with up to 100 AdGroups per campaign as of this writing. It's important to organize your keywords into separate AdGroups to maintain finer control over the ad text for each keyword. If you had one AdGroup for the following keywords: 'widgets', 'plastic widgets', and 'wooden widgets', then the ads created for that AdGroup would have to apply to all of the above keywords. If your ad text reads: "50% off all plastic widgets" and this ad is showing for the other keyword phrases in the same AdGroup, then someone searching for 'wooden widgets' probably will not be inclined to click on your ad that is focused on people searching for 'plastic widgets'. The way to be sure each ad is focused on the exact keyword phrase being targeted is to have a separate AdGroup within your Google Adwords account for each keyword phrase, and ad text that exactly matches that phrase. For example, an AdGroup named 'Plastic Widgets' with the keywords 'plastic widget' and 'plastic widgets' can have an ad with text that reads "50% off all plastic widgets" and the people searching for 'plastic widgets' will see the ad most relevant to their search term. Create a separate AdGroup for 'wooden widgets', etc. Now you can create ads with text that matches the exact keyword phrase for which people are searching. Secret #5 - Run tons of keywords in Google Adwords Most people that have Google Adwords accounts find the top keyword phrases for their industry and run ads for only those keywords. This is a big mistake. The top keywords are the ones that have the most competition and also the lowest click-thru rates. Smart Google Adwords marketers know that the more specific a keyword phrase is the more people will click on the ad. People that search for a keyword like 'widgets' are more likely to skip over an ad targeting such a broadly targeted keyword. However, 'large plastic widgets' is much more of a refined search and there are far fewer advertisers with ads that target that phrase so you get the double benefit of having fewer ads in competition with yours and you can also run ad text that exactly matches that keyword phrase! Doing keyword research and compiling a large list of keywords may be time consuming, but you will run rings around your competition if you are willing to do what they are not. Secret #6 - Split-test your ads in Google Adwords As mentioned in Part 1 of this series of articles on Google Adwords, it is critical to split-test your ads. Google Adwords has a built-in feature that lets you automatically rotate the appearance of your ads so different ads can be shown an equal number of times (or weighted more heavily toward the ad that gets more clicks if you prefer - you can change this in the campaign settings). The benefit of this approach is that you will be able to see which ad gets a better click-thru rate (CTR). Since Google Adwords rewards a higher CTR with lower cost per click (CPC), it is crucial that you know which ad has a better CTR. Sometimes just swapping the ad text that appears on lines 2 and 3 will make a big difference in your ad performance. Secret #7 - Improve your ads in Google Adwords So what do you do if you find that after split-testing two different ads a clear winner emerges? Simple. Chuck the lower CTR ad, keep the winner, and create a new ad to split-test against the current reigning champion. By following this split-test strategy, you will constantly be improving your ads CTR and lowering your CPC. How do you know when a clear winner has emerged? Is it enough to have two ads that both have received 10 clicks each? Or should you wait until you have 100 clicks each before making the determination that one ad is superior to the other? Statistically, a total of 100 clicks between the two ads will mean the answer is fairly certain, while 200 clicks between both ads is an almost definite certainty. What's stopping you from finding qualified, motivated buyers and getting them to your website when they are ready to buy? There is no better marketplace for this steady stream of valuable traffic than with Google Adwords. By employing the tips and strategies outlined in this series of articles, you will be armed to the teeth to convert those hard earned dollars spent on Google Adwords into profits for your online business! About The Author: Ron Isaiah is an expert online marketer. Get free eBooks, mini-courses, tips and tricks by visiting http://www.superiormarketingpartners.com
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Ted Prodromou |
2005-09-14 |
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Title: Google Adwords Explained
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Google Adwords Explained By Ted Prodromou As consumers, the majority of us use Google to search for information, products, and services, because Google finds exactly what we are looking for. If you are a business owner and want people in need of your products or services to find your website, paying Google for one its advertising services, such as Google AdWords, is a surefire way to increase web traffic. The issue is not whether Google can help, because they have garnered proven results. The question is only how much they can help and at what cost. The Google AdWords program has more than doubled some of its customers' monthly traffic by placing relevant ads along the right-hand side of its organic search listings. If you have ever used Google's search engine, you have seen AdWords advertisements listed under "Sponsored Links." If you sign up for Google AdWords, your ads will only appear to people who enter keyphrases that are relevant to your company's offerings. To further increase traffic, Google pays companies for displaying AdWords advertisements on their websites. If, for example, your company specializes in discounted furniture, you would pay Google for advertising space on all searches for "discounted furniture." Google would not only display the AdWords ad on its own site, but also display the ad on informational sites dedicated to discounted furniture of all kinds. Google AdWords should not, of course, be the entirety of a marketing campaign, but it is often an excellent addition to an overall strategy. Google AdWords is a pay-per-click service, meaning you only pay when the advertising results in traffic. Before you start using Google AdWords, I highly recommend watching the Getting Started With Google Adwords video at <<a href="https://adwords.google.com/select/library/index.html>">https://adwords.google.com/select/library/index.html> which is available after you log into your account. Read all of the Google support guides before you start bidding. You can spend a lot of money if you don't know what you're doing. The absolute best Google Adwords resource is Perry Marshall at www.perrymarshall.com <<a href="http://www.perrymarshall.com>">http://www.perrymarshall.com> . Perry's been using and studying Adwords since it was released in 2002. His website is full of great information and I highly recommend all of his products. Another essential tool is Wordtracker which helps you select the very best and most popular keywords for your campaign. You can get a free trial of Wordtracker at www.wordtracker.com<<a href="http://our.affiliatetracking.net/wordtracker/a/14729>">http://our.affiliatetracking.net/wordtracker/a/14729> . This is the most powerful keyword analyzing tool on the market. If you are overwhelmed and need some guidance, we can perform a thorough analysis to determine whether Google AdWords will be lucrative for your particular business, and map out the best AdWords strategy to follow. To learn more, contact us at (415) 785-1796 or via e-mail at valiss-info@valiss.com. About The Author: Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular One. Today he's the owner of Valiss IT, a consulting firm that provides small business marketing solutions. Learn how to automate your marketing with Ted’s latest program at http://www.valiss.com/specials.
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Ron Isaiah |
2005-08-28 |
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Title: 10 Inside Secrets to Google Adwords - Part 1
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10 Inside Secrets to Google Adwords - Part 1 Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won't convert the casual visitor who may or may not be ready to buy what your are selling. When spending money for pay-per-click (PPC) traffic, whether it is from Google Adwords, Overture, or a 2nd-tier PPC network, the key is to track your traffic to see if it converts into sales. There are many software products and online services that can track your traffic. For a recommendation, visit: http://www.superiormarketingpartners.com/adtracking.html Many people that have tried Google Adwords have lost their shirt, so to speak. Some keywords on Google Adwords are cheap (keyword phrases start at a nickel per click). Some keyword phrases on Google Adwords can cost tens of dollars per click. If you end up paying high per-click prices on Google Adwords and don't sell a high-ticket item on your site, even the most enviable sales conversion rate won't turn a profit. There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising. Secret #1 - Only bid on exact match keywords Google Adwords has a few different 'keyword matching options' available. When a keyword is placed in brackets like this: [keyword], it is called an 'exact match.' This means that only when someone enters that EXACT keyword phrase will your ad appear. It might occur to you that by limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase "cheap widgets" or even "widget" singular, since only the keyword "widgets" plural is an exact match. Believe me, this is exactly what you want. Sure, it will take extra time to create an adgroup within the Google Adwords system for each keyword phrase you want to bid on, but you will know with 100% certainty which keyword(s) are converting into sales this way. If you do NOT use the exact match option in Google Adwords, then there is absolutely no way to know which keyword(s) are resulting in sales on your site. Secret #2 - Bid to be in position #2 or 3 When someone searches on Google for your keyword, the first page of search results are going to reach the most people. What you want to do is position your ad in one of the top 3 spots. You don't want position #1 necessarily, because that position costs the most and doesn't give you much more benefit than being in position 2 or 3. You pay less for these spots than position 1 and gain most of the benefit. By being in one of these top spots, your ad gets a higher 'click-thru rate' (CTR). This is good is because the Google Adwords system actually rewards you for having an ad with a high CTR by charging you less per click! Google Adwords exists to make money for Google. If they have two companies advertising for the same keyword, and your ad pulls a 10% CTR and your competitor's ad for the same keyword pulls a 5% CTR, then Google Adwords makes more money from your ad. Google Adwords rewards you for this higher CTR by charging you less per click than your competitor! Secret #3 - Negatively qualify your ads Admittedly, the problem with having an ad that has a great CTR is that it gets a lot of clicks! Unless your traffic converts into sales, it's hard to turn a profit on your Google Adwords ads. The key is to put words in the ad that DISCOURAGE people from clicking on the ad unless they 'pre-qualified' to convert to a sale. For example, if you have site that sells widgets that cost $10.00 each, then put something in one of the lines of text in your ad like 'Widgets cost only $10.00.' The only catch is that if your ad isn't getting a very good CTR in the first place, then a negative qualifier is only going to reduce your CTR. Your next step? There are many more techniques to learn that will increase the profitability of Google Adwords campaigns. The above tricks will start you off towards making Google Adwords work for you. Check back for Part 2 in this series. You can get a complete course that covers every tip and trick you will ever need by visiting: http://www.superiormarketingpartners.com/adwords.html About The Author: Ron Isaiah knows the inside scoop on how to market online. Get a free audio e-book on no-cost viral marketing strategies by visiting: http://www.superiormarketingpartners.com/audioebook.html
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Laurence James |
2007-08-23 |
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Title: Google Adwords: A Beginner’s Guide
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So, what's the big buzz about Google Adwords? Well, if you have a website and need to grow your sales, Google Adwords is the answer. Google Adwords is proven to be very effective at driving new business, and that's the primary reason why everybody's trying to get to the top of the paid listings. In short, if you want to increase your sales quickly and dramatically, you need to get started with Adwords. It's cost-effective and really does work, instantly.
When you search on Google, you'll no doubt notice the sponsored links on the right hand side of the page. These are examples of Adwords. These text ads, sometimes also found over the top of the natural search results, are advertisements from companies that pay for each click through to their website or landing page. These ads are keyword specific and help match searches for certain products and services with companies that can provide them.
If for example, you're selling beauty products and have signed up with Google Adwords, your text ad will be seen in the sponsored links section when a surfer uses the search terms ‘beauty treatments', ‘beauty products', or whatever keywords you've selected - (multiple word and highly specific keyword phrases always work best). In this way, you advertise directly to those people who are already interested in (and actively searching for) what you're offering. It's a great way to build your business.
In essence, if you want more highly targeted traffic driven straight to your website, Google Adwords is one of the most effective tools available on the Internet today. Just by clicking your ad, the surfer will be funnelled to your landing page to make a direct purchase, get in contact with you or request contact from you. You pay a fixed amount per click to a pre-set daily budget, and the system proves to be a very convenient way to sell your products or services online. With a bit of experimentation, just a few keywords can make you a healthy profit.
Now, you're probably wondering how to get started. First, you need to sign up for a free Google Adwords account. Then you have to choose the keywords that are relevant to your type of business and customer. Google itself can help you with this, and has a number of tools that not only suggest the keywords to use for your industry, but how many people search for them and how much they cost.
The next stage in the process is to write your ad. It's important here to use your chosen keywords in the title of your ad, and make the body copy as punchy and benefits driven as possible within the allowed word count. This takes some practice, and it helps to split test different ads to see which ones work best. After you publish your ad, Google will only charge you if someone clicks on it, and will stop charging when your pre-set budget is reached. For example, you can set a maximum of ten pence per click, with a daily budget of £5.00, and so on. The tools mentioned above are particularly helpful in determining the level at which your budget should be set.
On top of all this, Google Adwords can also make your ads appear only to surfers located in a particular city or region of your choice. So, if you're offering loans to residents of Manchester, for example, you can set your ads to show exclusively to surfers in this area. This makes targeting even more effective, meaning leads coming to your site are extremely well qualified. And when you understand a bit more about how it all works, there are also tools to help you monitor and improve your return on investment too.
Google Adwords has helped many online businesses grow very quickly. With this cost-effective marketing tool, not only will your web traffic increase, but your sales volume will grow as well. Like never before, Google Adwords enables you to advertise to potential customers at precisely the right time and place. Such laser targeting will revolutionise the way you do business.
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Cl Talbert |
2007-08-04 |
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Title: Review: 37 Killer Adwords Pay Per Click Secrets Exposed
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Pay per click advertising can be tricky if you do not know what you are doing, especially if you are advertising on the largest search engine in the world, Google. If you have tried Google AdWords and you are still struggling there are several resources out there to help you. Maybe you already have read nearly every pay per click/ AdWords book on the market but you are still losing money and you haven’t found any useful information yet. There is still hope.
Roger Hall put his proven system to Google AdWords in a simple eBook; 37 Killer AdWords Pay Per Click Secrets Exposed. In his eBook he details 37 different ways that you can adjust your ad to improve your click through rating. Each of these “secrets” was tested and he shows the results of each test. For example, in one “secret” he says you just have to substitute one word to improve your click through rating. If you follow his easy steps you will save time and money with your AdWords campaign.
Quality score is also important in achieving successful AdWords campaigns. This is Google’s way of telling you how relevant your ad and website are to the key word that you are bidding on. The higher your quality score the higher Google will rank your ad. Mr. Hall also developed what he calls a “Quality Factor” or “Q factor.” This is simply a recipe to follow which results in a better quality score.
This book has helped me to understand AdWords better and improve my campaigns. After following the 37 “secrets” I am now seeing a higher click through rating and more sales. 37 Killer Adwords Pay per click Secrets Exposed is filled with over 100 pages of secret tips, resources, methods and information. It is not a tiny little eBook that you are going to forget about overnight. If you are a regular advertiser with Google AdWords then you must add this eBook to your collection of AdWords resources. It is easy to understand, each ad example is shown and each secret is proven to work.
Click here for more information: http://www.37secrets.12w.net
If the eBook does not work for you Roger will buy it back for double what you paid. Get a $10 discount on the book plus 8 bonuses. This is a total value of over $300 for less than $30.
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Jeff Cairnes |
2007-03-26 |
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Title: Master Google Adwords and Adsense
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These days, it comes as no surprise that nearly every online company has attempted to do keyword marketing or "pay-per-click" campaign on either Google Adwords or Yahoo Search Marketing. The alarming statistic is how many small business owners have stopped their "pay-per-click" or cut way back because they are unable to make enough sales to cover the ever rising costs per keyword.
Looking at Google's stock price, it's obvious that keyword marketing can and does payoff for a large number of companies. The problem is most don't have the knowledge or expertise to make keyword marketing convert at a rate that allows them to continue using the service, much less expanding on it. So they end up throwing a bunch of money to be #1 for a week or a month for an ultra competitive keyword only to end up spending a ton of money and not having many customers to show for it.
Everyday I talk to new and prospective customers who are looking for professional help doing a keyword campaign that have all made the same 4 mistakes . If you avoid these 4 simple mistakes, you will be on your way to mastering Google Adwords and AdSense.
First - Stop Bidding on the Wrong Keywords
Most people I talk to ended up bidding on keywords that aren't relevant to their site. As a surfer, there is nothing more annoying than doing a search, clicking on a link, and not finding what you're looking for. If you have an online store that only sells "oak furniture", don't waste your money and surfers time bidding on "pine furniture" and "mahogany furniture" just because they are similar and the Google keyword wizard recommends them to you. Focus on what you have and get creative. Try buying "oak chair" and "oak table" and other relevant keywords that describe what you sell.
Second - Don't be the Number One Keyword Listing
So many keyword campaigns I get handed have the site owner paying out the nose to be #1 for a high quality keyword. I'm not sure if it's just in our nature to be at the top or what, but in "pay-per-click" you should ideally be around the 3rd postion. I consider the top spot to be the "Kill Zone" because all the lookee-loo's will absolutely kill your conversion rate. So instead of paying $1.25 or $4.00 to be in the top spot, just throttle back and pay about half of what the top spot person is paying to have everyone look at their site but not not buy anything. If you move back, but still stay on the 1st page you will lower your "per-click" cost which will give you more margin. With the money you save, use it to bid on other keyword phrases to make up for volume loss.
Third - Add the Keyword Tracking Code
Google Adwords and Yahoo Search Marketing provide a snippet of code that you need to put on your site. Why? It will tell you exactly what you are spending on each keyword and when you get a sale from that keyword. It is flat out a must have if you're going to be spending any kind of money on paid search.
Let me show you an example: You spend $1,000 in the month of July on 64 different keywords on Google at an average of $0.25 per keyword that nets you 4,000 unique visitors. You also get 125 sales and make $1,250 in profit. All you really know is that you made more than you spent on marketing.
If you use the tracking code, you would also see a correlation of sales by keyword. So, you can discover which keywords are profitable and which aren't converting. With this additional knowledge, you can spend more on converting keywords and increase margin by avoiding dead keywords.
Fourth - Use Google Adsense to Sell Your Traffic
Since you probably won't be converting every potential customer that clicks on your Google Adword banner, you can offset your costs by selling them. Google Adsense determines relevant Adword banners to show on your site based on the predominant keywords per page.
If a visitor to your site determines they don't want to buy what you have, they may see a relevant Adsense banner and click on it. Google Adsense pays you for every click-thru from your site. Here's an example of how Adsense will reduce your advertising costs: You get 1,534 visitors to your site in a month. Of the 1,534 visitors, you receive a 2.28% click rate (35 clicks) on your Adsense. Google then determines an eCPM (per 1,000 impressions) rate, which in this case is $10.48. You would receive $16.08 in Google Adsense revenue.
Google Adsense will really start to pay off once you get organic search engine traffic. It also works really well for subscription based sites or similar sites that have returning customers.
Google Adwords and Google Adsense Help
There are many ways that you can benefit from both Google Adwords and Google Adsense. For most web site owners, it just takes an initial setup to understand how it all flows. If you are struggling to setup or manage your Google Adwords or Adsense campaign find a reputable Traffic Optimization company to do this for you. The rates for these services are surprisingly affordable and will save you a lot of time, money, and frustration.
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